With the impending regulations on the e-hailing sector now underway, many people are curious to what Uber is doing in markets where it operates to support drivers during the Covid-19 crisis. To respond to the concerns and provide clarify to the general and its clients, Brian Njao, the Head of Uber in East Africa (top), conducted Q&A detailing the various measures that Uber has put in place to support and protect drivers against the spread of COVID-19. Below are excerpts:
Question: What is Uber doing to ensure convenient mobility without compromising safety?
Brian Njao: We know that the transport industry in Kenya is facing new and unpredictable challenges as the coronavirus continues to spread. At Uber, are doing our best to support drivers and riders during these unprecedented times and to limit the spread of the coronavirus we adapted our safety measures: :
- Features and policies: We have rolled out a number of new features and policies to help ensure their health and well-being while operating across our platform, including info in-app, no-contact delivery, providing them with sanitizing reimbursements, and more.
- Mask verification: All Uber riders and drivers will be required to wear a mask or face covering when taking a trip. As part of a new in-app safety checklist, before drivers and couriers go online they will be asked to take a selfie to verify they are wearing a mask or face covering using new object recognition technology. Any driver or courier who is not wearing a mask or other face-covering will not be able to go online.
- Riders will also be required to take safety precautions like washing their hands before getting in the car, sitting in the backseat and opening windows for ventilation.
- PPE supplies: We have worked with manufacturers and distributors to provide drivers, carriers and delivery people with disinfectants and cloth masks. Drivers have been sent tips to follow to help keep themselves and the Uber community safe, including information on how to get reimbursements or PPE. We have also partnered with UAP Old Mutual to provide drivers with masks
- Safety checklist
o Drivers/carriers: Drivers will also be asked to confirm they’ve taken additional safety measures such as regularly sanitising their car and making hand sanitizer available for their riders. While riders will be required to take safety precautions like washing their hands before getting in the car, sitting in the backseat and opening windows for ventilation.
- Free cancellations for safety concerns: Drivers can cancel a ride without a penalty if a rider isn’t wearing a mask or face covering. Riders can do the same. These cancellations must be related to safety concerns, Uber’s Community Guidelines prohibit discrimination against anyone based on their race or perceived national origin.
- New health and hygiene feedback system: We are adding new options for feedback in the Uber app, including if a rider or driver is not wearing a mask. Anyone who is repeatedly flagged for violating our new safety policies risks losing access to Uber’s apps.
- WHO and CDC endorsements: Working with the World Health Organization and the latest public health advice, we have compiled safety tips and recommendations specifically geared toward ridesharing. This will be used to educate riders and drivers when we learn of unsafe behaviour.
Q: How has Uber supported drivers with reduced earnings due to coronavirus?
BN: The disruption and uncertainty caused by the coronavirus is being felt by everyone around the world. We know it’s especially concerning for people who drive and deliver with Uber.
We have and continue to work hard to expand earning opportunities for delivery people and drivers by leveraging our technology. We quickly adapted our technology for both our Rides and Eats apps to meet the evolving needs of communities and companies. One example is Uber Connect, which allows users to send packages to family and friends through the app. Not only does this provide a cost-effective same-day, no-contact delivery solution but allows further opportunity for drivers and delivery people to earn. Another example is grocery delivery for essential products, which allows Uber Eats customers to order a variety of items for quick delivery ranging from grocery basics, treats, toiletries and medication.
As a commitment to further support drivers, we are also providing up to 14 days of financial assistance to drivers and delivery people diagnosed with COVID-19 or ordered to self-quarantine by a doctor or public health authority, including where they have a pre-existing health condition that puts them at higher risk.
With the shortage of masks globally, we also took the opportunity to showcase our commitment to our driver community by providing them with masks through our partnership with Old Mutual. We are also working with preferred vehicle partners to ask that they support drivers in need by reducing the overall cost of their vehicles and have rolled out the ability for drivers to be able to cash out to their bank account once per day instead of weekly, putting drivers in control of when they get paid.
Drivers and delivery people also have access to our support team who remain available via our 24/7 support channels. As this situation progresses we will continue to work with our partners on sustainable ways to support them and the community.
Q: On Uber Eats, how have you heightened safety checks for restaurants and deliveries for consumers?
BN: Our focus on safety is unwavering, and we remain committed to providing safety information to restaurants, delivery people and customers in line with public health authorities guidance. This includes messages in-app, email and on social media channels.
As social distancing becomes more commonplace we are reminding all Uber Eats users that their orders can be contactless and they can request deliveries be left on their doorsteps. We have also added a new in-app safety checklist for couriers such as asking drivers to take a selfie prior to going online, ensuring they are wearing a mask/face covering prior to going online. Additionally, couriers will be asked to confirm they’ve taken certain safety measures such as sanitising their delivery bag, adhering to social distancing measures and following no-contact delivery instructions when dropping off an order. We also have a team available 24/7 to support public health authorities in their response to the pandemic.
Q: What is next for Uber Post COVID-19? What innovations have you adopted during this period that will be integrated into your business model?
BN: We know the coming months will be challenging for many however real opportunities lie in accelerating and evolving our delivery and logistics business. We believe in the power of adapting to any situation, for us, this includes connecting even more drivers and delivery people to earning opportunities.
Over the last six months, it’s become increasingly clear that grocery delivery is not only popular, but often a necessity which is why we introduced our new essentials solution to help grocery stores reach their customers. We expect to see this trend continue as people across the world look for new ways to save time and stay safe, and we will ensure we continue to adapt to meet our customers needs.
We also see the “contactless” society becoming more of a reality now, especially on a continent where cash is the dominant payment method and contactless delivery is encouraged in an effort to limit the spread of the virus. We have just launched Uber Cash, a contactless payment option, allowing more people to use Uber’s apps, especially those who don’t have cash or cards at hand. This helps ensure you adhere to social distancing measures, as limits physical contact with others.
The Coronavirus will be around for some time, and to get through this we would need to stay focused and look beyond the virus. We need to continue finding ways to adapt to the new normal and work on innovating to meet the ever-changing demands of the consumer while working hard to protect and support communities, customers, drivers and delivery people and partners from the virus.