Samsung unveils Galaxy S20 FE, the new model developed from customer feedback

Samsung Electronics has launched the Galaxy S 20 Fun Edition (FE). The device was launched through a virtual global event dubbed “Samsung Unpacked For Everyone”. The smart phone is a follow up to the Galaxy S 20 launched in March this year and was developed based on feedback collected from Samsung customers worldwide.

“We are constantly speaking to our fans and taking feedback, and we heard what they loved the most about our Galaxy S20 series, what features they used most often and what they would want to see in a new smartphone,” said Charles Kimari, Head of Department, Integrated Mobile, for Samsung Electronics East Africa. “The S20 FE is an extension of the Galaxy S20 family and is the start of a new way to bring meaningful innovation to even more people to let them do the things they love with the best of Galaxy.”

Samsung took select features of the Galaxy S20 series, such as the smooth scrolling display, an AI-powered camera, advanced chipset, hyper-fast connectivity, all day battery, expandable storage, with a streamlined premium design, and incorporated them into the Galaxy S20 FE.

The feedback collected from the Galaxy S series customers all over the world is that they wanted to experience the features of the Galaxy S20 but at an affordable price as well as have the phone as a fashion accessory with colors that made them feel a certain way or reflected their personal style. Samsung responded  by delivering the Galaxy S20 FE that comes in 6 colours Navy, Red, Lavender, Mint, White and Orange.

Samsung also equipped the Galaxy S20 FE with a battery capable of lasting throughout the day. The Galaxy S20 FE’s  4,500mAH battery, powerful AP performance and Super Fast charging ensures the user can keep doing what they love, without worrying about battery life.

And since life can be unpredictable, the Galaxy S20 FE is water and dust resistant IP68 rated. Better yet, when accidents happen, one can rest easy knowing Samsung Care+ has got them covered, even for those with cracked screens of the device.

Because technology is always evolving, Samsung has ensured that Galaxy users get three generations of Android operating system (OS) upgrades that keep the Galaxy S20 FE updated with the latest security protection and features Samsung has to offer.

From October 23, 2020, Galaxy S20 FE – which retails for Kshs 80,000 – will be available through the Samsung portal, from carriers and retailers online.  Pre-orders for the Galaxy S20 FE begin on the Samsung portal from October 9, 2020.


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