Samsung Electronics East Africa has noted a great increase in the purchase of smart home appliances in the Kenyan market. This can be attributed to the Covid-19 pandemic that has resulted in more people adopting the work from home model.
As a result of this trend, the global electronics manufacturer has decided to increase the consumer electronics available in the market at competitive prices in order to allow for more users to experience what the Samsung brand has to offer.
“Smart home appliances make it easier for everyone from professionals to working mothers to maintain a happier, healthier home as they attempt to balance work and family life. As a result of consumer interaction and feedback in the Kenyan market we have decided to increase the consumer electronics available to this market,” said Sam Odhiambo, Head of Consumer Electronics Division. He further added, “The fact is, in a demanding world technology should make life easier and that’s why Samsung believes #YouDeserveMore. This is reflected in the home appliances that we have developed over the years that included televisions, fridges and washing machines”.
Over the years, fridges have undeniably transformed our lives by giving us the power to safely store and maintain the quality of our food for prolonged periods of time. The Samsung range of fridges do this effortlessly and so much more. Washing Machines have also set the convenience bar quite high and Kenyans continue to look for more in a machine and Samsung listens to this and delivers what customers want.
At a glance there are key features that make the Samsung range of fridges an indispensable addition to your kitchen. SpaceMax technology by Samsung has been able to make the walls much thinner. This means it creates more storage space without increasing the external dimensions or compromising energy efficiency. The FlexZone is an independently controlled compartment. It stores different foods and drinks at their optimal temperatures, so they stay fresh and tasty for longer. The four pre-set settings are ideal for preserving meats, cooling beverages, keeping fruit/vegetables fresh, or just storing more food. At the touch of a button, Power Cool blows intensely cold air into the fridge to quickly cool your groceries or favourite drinks. Additionally, Power Freeze delivers a fast blast of cold air into the freezer. It’s great for freezing or firming up frozen food and making ice.
Samsung continues to add new features in this range such as an external display. This means there is no need to open the fridge/freezer to change the settings. Every time you open the fridge/freezer you lose cold air (making it warmer) and use more electricity to reach the required temperature again. This innovation resolves that effortlessly. The Twin Cooling range is now available in 384L, 362L and 321L.
A good washing machine is another home essential. That’s why Samsung considered that finding ways to save money is a crucial pursuit for many Kenyans, who have to juggle numerous expenses in a tight economy. Keeping water and energy bills low is one way to ensure there is more disposable income to go around. That’s why Samsung’s AddWash Front-Loader Washers make so much sense. Built with water and energy conservation in mind, they save energy, use less water and ultimately spare your pocket. With a conservation focus, Samsung considered the frustrating scenario of getting a load up and running and then discovering a few items of clothing that didn’t make it into the machine. Instead of having to wash a second load, Samsung has eliminated this water and energy-sapping process with its innovative AddWash functionality, which lets you simply and quickly add forgotten clothes and items after a cycle has already started. You can even add special detergent mid wash.
Samsung Electronics focuses on the needs of the customer when developing consumer electronics and this is reflected in the increase in demand for the same in the Kenyan market.