It’s about a month since youth-leaning smartphone brand, realme, launched its entry level device, realme 11, in the market. The entry of realme 11 to the market increased the number of the brand’s models already introduced in the local market to three, with the other models being realme C3 and realme 6.
It is a well-known fact that the mobile device market is very competitive. This makes players to always strive to come up with models that will stand out from the rest of the pack because of their various key attributes – be it screen size, battery capacity or internal features and specs. And this fact is not lost to realme.
Working through its “Dare to leap” slogan, realme is – based on the features of the devices it has so far introduced in the market – aiming to penetrate and get a foothold of the youth segment with its relatively cheaper devices which come fitted with superior features and specs.
Potential customers of the realme C11 will be excited to learn that the device comes with a long 24-month warranty which covers device maintenance between the warranty period while accessories like charger and data cable have a 12-month warranty. The battery also comes with a 12-month warranty in case it becomes faulty or malfunctions.
Realme C11: Specifications and features
|Display||6.5 inch mini-drop full screen.|
|Processor||Media Tek Helio G35|
|Camera||Main – 13MP AI dual camera + 2MP depth sensor
Selfie – 5MP
|Operating System||Android version 10|
|Connectivity||Dual SIM; 3G; 4G VoLTE; WiFi; Bluetooth|
|Storage||32GB (expandable to 256GB via external memory card)|
|In the box||· Phone with inbuilt battery
· Eject pin
· User guide
· Warranty card
· Charging (and data) cable
The latest industry statistics from the Communications Authority of Kenya (CA) for the period between October and December 2019 indicates that the country had 54.5 million mobile subscriptions, translating to a penetration rate of about 115 per cent. A significant number of subscribers, due to the economic challenges brought about the Covid-19 pandemic which has affected the livelihoods and earning ability of people through the better part of this year, are now choosing affordable smartphones that give them not only value for their money but everything that a more pricier premium model would offer. And this is the space realme seems to play on with the realme C11 model.
Priced at just Kshs 9,999, the affordability of the device makes it an ideal choice for the majority of price conscious consumers in Kenya.
Equipped with a 6.5-inch mini drop full screen realme C11 brings a larger field of view, provides excellent movie, audio and video experience, allowing you to enjoy wider field of view brought by large screen and less visual disturbance, while giving you an experience of near-full screen. It also has a 13MP AI dual camera, and comes with a three card slot, that’s to accommodate two Nano SIM cards and one memory card for users keen to expand the storage capacity beyond the inbuilt 32GB.
In terms of design, the ribbed and rugged back cover of realme C11 ensures a firm and comfortable grip when the device is held on the palm. This is especially crucial considering that the device does not come with protective cover or case in the box.
Apart from the larger and generous screen size, another winning feature of the realme C11 is bigger 5000mAh battery, and the nightscape dual camera. The 5000mAh battery can further provide more than a month of standby time, an industry first.
Customers keen to play games on their phones without worrying about their devices slowing down, hanging or restarting have no reason to be anxious while using the realme C11 because the Media Tek Helio G35 processor has been optimized for gaming, thereby ensuing an optimum performance when the device is in use.
Overall, realme, through its various models, is on mission to develop and create products with advanced performance capability and features as well as trendsetting design. All this is meant to build a smart life experience for youth consumers in all the markets where it has a presence.
And to potential buyers, remember you can still get the realme C11 from various retail outlets in the country or you can order it online from Jumia.