Integrated e-shopping platform StarTimes GO, has become the first recipient of Cofek’s #ConsumerTopBrands awards. The dedicated 24/7 shopping channel prides itself for enabling viewers to shop at the comfort of their homes or offices as they choose from an array of products which are competitively priced. The company has leveraged on direct sourcing of third party products where upon payment confirmation, delivery is done within 48 hours.
COFEK has been testing the Consumer Top Brand from December 5, 2018 when several experts in consumer protection and quality assurance, under the auspices of COFEK, came together to help consumers to identify specific products and services in the market that require special mention on annual basis.
(TOP: Cofek Secretary General Stephen Mutoro – left – hands over the Consumer Top Brands award to StarTimes CEO Hanson Wang – right after the brand’s StarTimes GO e-commerce platform was declared this year’s Cofek consumer top brand).
Speaking during the handover of the award, Cofek Secretary General Stephen Mutoro said: “We congratulate StarTimes Kenya management for this innovative piece of work. It is a first e-ecommerce on television. You have transformed the way we know television. We hope this award makes you grow this concept even better”.
Under the slogan ‘Better Life, Let’s Go’, the integrated e-shopping platform enables Kenyans to access a variety of electronics, beauty products, design, portable gadgets and kitchenware among other house hold items.
With a dedicated shopping channel – StarTimes GO hosts explain the features, quality and usage of each product for the audience to shop for the different products 24 hours 7 days a week. Viewers have an opportunity to call, order and have their products of choice delivered at the comfort of their homes or offices.
Speaking upon receiving the award, StarTimes Kenya CEO Hanson Wang noted that: “We are delighted to receive this recognition from a consumer protection agency. We do commit ourselves to do even better for consideration of our other products. We feel really motivated to make the StarTimes-Go platform the most popular e-commerce platform on television in the country.”
Since its launch, the company has grown the product range available on StarTimes GO platform beyond their flagship electronic devices relating to digital television access to include an array of products such as water-proof shavers, power banks, Hi-Fi wireless speakers, kitchenware, style and beauty products among other household items.
StarTimes GO is leveraging on direct sourcing of third party products available on the channel towards safeguarding quality and ensuring competitive pricing where upon payment confirmation, delivery is done within 48 hours.