Samsung banks on technology personalisation to increase market share

The Consumer Electronics Association has today kicked off its annual CES electronics conference. The conference will run for four days with electronic companies showcasing their latest technology innovations. Samsung Electronics is one of the exhibitors for this year’s conference where the electronics market leader has introduced personalized technologies and innovations focused uniquely to the end user, their needs, their preferences, and their vision for the future, and an overall better new normal for the electronics user. 

This year’s CES has digitally convened businesses thought leaders, policy makers, media and the broader tech community to launch products build brands and form partnerships. Those who attend the virtual conference will hear from technology innovators, see the latest product launches and engage with global brands from around the world. 

Samsung’s theme for this year’s CES is “A Better Normal For All” with the focus being on creating electronics that work for everyone’s lifestyle. Samsung’s vision of a Better Normal for all brings together personalized technologies with forward-thinking innovations, all created to reshape and enhance the users’ life, both today and in the future. Through personalized products, human-centric robotics and AI-infused technologies, Samsung will create entirely new experiences that make a marked difference in the way we live. To bring the Better Normal for All vision to life, Samsung is focusing on three key areas personalization, Artificial intelligence and responsible technology. 

Samsung’s newest refrigerator is an example of electronics personalization, the refrigerator lets you customize your kitchen for form or function to custom-fit your lifestyle with the ability to change the color and type of the fridge panels. The brand-new Beverage Center gives you quick access to the water dispenser and an automatically-filled water pitcher that’s ready whenever you need it.

Through accessible technology infused with artificial intelligence we can do more than ever before, reshaping the way we live our daily lives for the better. Blending intuitive software that offers new experiences in and around the home, with industry-leading advancements in robotics, AI-driven technology is bringing a new meaning to the home. Samsung’s latest vacuum uses object recognition technology to identify and classify objects and decide the best cleaning path to take the hard work out of cleaning your home. The Samsung Jet Bot 90 AI+ is an example of AI, where it offers completely hands-free cleaning pays attention to the details so you don’t have to compromise quality for ease.

The JetBot90 AI+ uses LiDAR and 3D sensors to avoid cables and small objects, but can still get hard-to-reach corners in your home. It’ll clean close to objects like toys, but stay away from fragile items like vases. With the added benefit of a separate camera, JetBot90 AI+ also acts as a trusty second pair of eyes so you can keep tabs on your home wherever you are via the SmartThings app. 

Technology has the power to bring about a sustainable future by creating positive change to the way people communicate, live, and experience the world. Yet there is no all-encompassing solution; a sustainable future requires investment in many areas – from education to accessibility and the environment. As a leading global technology company, we have a responsibility to progress change. And we have focused on three categories – People, Society, and the Environment – that we believe will benefit the most from technology. With a focus on these areas, Samsung is developing solutions that empower people to create a more inclusive and sustainable world. 

CES is the most influential tech event in the world proving ground for breakthrough technologies and global innovators. This is where the world’s biggest brands do business and meet new partners, and the sharpest innovators hit the stage.

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