Smartphone brand vivo, has announced the launch of its latest model in the Y-Series, the vivo Y20s in Kenya. The move comes after the brand was ranked fifth in the global smartphone market in 2020 by the International Data Corporation (IDC) with a market share of 8.6 percent and shipments exceeding 110 million devices. Within the year, vivo was one of the three smartphone brands to maintain an increase in shipments despite the overall downturn experienced.
vivo seeks to leverage on this global success to take on the Kenyan market by unveiling sophisticated yet affordable devices for consumers.
‘’vivo’s success in the global market can be attributed to its persistent efforts to understand and tap into specific consumer behaviors. In line with its ambitions to continue its growth trajectory, vivo works relentlessly to develop stylish and dynamic products that cater to diverse consumer segments around the world. This is a reason we have the Y20s in Kenya,’’ said James Irungu, vivo Smartphone Kenya Brand and Communications Manager.
The new Y20s that retails for Kshs 21,000 countrywide, comes with a long-lasting 5000mAh battery, with 18W FlashCharge Technology, high-end specs and a Side Mounted Fingerprint Scanner for instant unlocking.
The device features a capable Qualcomm Snapdragon Processor and 4GB+128GB of memory for power packed performance. For high quality photography, Y20s has an AI Triple Macro Camera 13 MP (wide) + 2 MP (macro) + 2 MP (depth) supported by a wide range of features including Face Beauty, Portrait Light Effects and Filters to capture sharper images.
The vivo Y20s sports a 6.51-inch Halo FullView Display that gives an elongated aspect ratio of 20:9 and HD+ (1600 x 720) resolution.
The device is available from February 3, 2021 in two variant colors, Obsidian Black and Purist Blue.
With its headquarters located in Dongguan, China, vivo has 9 R&D centers in Shenzhen, Dongguan, Nanjing, Beijing, Hangzhou, Shanghai, Taipei, Tokyo, and San Diego. These centers focus on the development of cutting-edge consumer technologies including 5G, artificial intelligence, photography, design, and other emerging fields. vivo has also set up five production hubs across China, South Asia, and Southeast Asia, which manufacture over 200 million smartphones every year. As of 2019, vivo has developed its sales network across more than 30 countries and regions, attracting more than 300 million active users worldwide.