Samsung Electronics has globally unveiled the Samsung Galaxy A52 and A72 through a virtual event dubbed “Unpacked Awesome for Everyone” that was held in Korea. Locally the electronics manufacturer held a viewing party where Kenyan tech enthusiasts got a chance to watch the live event as well as interact with the new devices.
The event that was held at Urban Eatery restaurant at Delta Towers on Waiyaki Way was attended by journalists, bloggers, tech enthusiasts as well as the Samsung Electronics East Africa senior leadership.
“Samsung strives to give consumers what they want and need most. That’s why we set out with a vision for the Galaxy A series to democratise Galaxy innovations for everyone,” said Charles Kimari, Head of Integrated Mobile at Samsung Electronics East Africa who was present at the event. He further went on to add, “The Galaxy A52 and A72 encapsulate the Galaxy brand philosophy with cutting-edge innovations, services and features at a reasonable price.”
The A52 and A72 bring an element of fun and innovation to the user through a versatile quad camera with 64MP high-resolution. Instantly turn your favourite moments from 4K videos into 8MP high-resolution images with 4K Video Snap. Scene Optimizer uses AI to shoot with optimal settings for 30 categories of images and backgrounds such as food, landscapes, and pets. Whether filming the latest dance trend or capturing a new skateboard trick, Optical image stabilisation (OIS) ensures pictures and videos come out sharp and steady. No need to miss an important moment anymore because of low lighting. Night mode uses multi-frame processing, resulting in a bright and crisp image even in the dark. The devices also come with Enjoy your favourite show on Samsung’s beloved Super AMOLED display. Now with 90Hz on the Galaxy A52 and A72. The display is also ‘Eye Care’ certified, and automatically adjusts the display’s colour temperature based on smartphone usage patterns to reduce eye fatigue with ‘Eye Comfort Shield’.
The new Galaxy A series experience is enhanced by the seamless connections offered through the Samsung Galaxy ecosystem. Both devices connect to and control thousands of devices in a smart home environment right from the Galaxy A series – including wearables, tablets, PCs and TVs. Additionally, SmartThings Find locates your paired devices with more intuitive and detailed directions, and Galaxy SmartTag Bluetooth locator can find non-connected devices or belongings by attaching it to what matters most. So you can connect and control thousands of devices from your Galaxy A series.
“At Samsung, our research and development works bottom up, meaning we listen to what our customers have to say about our devices then proceed to the design and manufacturing process. The A series range of devices is a result of our expansive research process where we found customers are looking for a good and reliable device an affordable price range, that is what the A52 and A72 both are,” said Kimari.
The new Galaxy A-Series will be available in Awesome Violet, Awesome Blue, Awesome Black, and Awesome White. The A52 will retail at Kshs 38,8000 while the A72 will retail at Kshs 50,000. Both devices will be available locally by March 19, 2021 at all Samsung stores country wide.