2020 has marked the digital transformation boom in the finance and banking sector. Following the new digitalization trend, various banks and financial institutions have launched their smart applications in the Middle East and Africa region. As one of the leaders in technology with a large audience base, major banks in the region have joined Huawei’s official distribution platform, AppGallery, one of the top three marketplaces globally with more than 530 million monthly active users across 170 countries.
The platform now has 2.3 million registered developers globally, with more than 45,000 developers from the Middle East and Africa. Since last year, leading banking apps have been integrated within AppGallery in Kenya, enabling users to access their bank accounts on-the-go from the convenience of their mobile devices 24/7 and manage digitally various banking operations such as money transfer, bill payments and much more. Huawei users in Kenya can now download quickly and safely many banking apps available on the AppGallery such as: Stanbic Bank, Absa Kenya, SC Mobile, MCo-OpCash, Equity Eazzy Banking, DTB and NCBA Loop.
Supporting partners at the heart of Huawei’s strategy
By joining the Huawei ecosystem, developers are always at the heart of Huawei strategy. Throughout the whole process, from the apps’ integration within AppGallery until the official launch of the banking app on the distribution platform, Huawei provides full-spectrum operational support, data analytics, and marketing to its partners by mobilizing local resources from diverse departments. Huawei’s ecosystem team in charge of the technical support works alongside the developer in every integration step. It ensures the mobile app is successfully integrated within the Huawei Mobile Services (HMS). Thanks to its open capabilities, the HMS Core enables traditional sectors (Like banking) to fast-track digital transformation and help developers within the industry use its innovative technology to offer high-quality apps to their users.
Huawei’s supports does not end after the integration process; banks can also extend their partnerships with AppGallery and benefit from various co-branded campaigns to unlock more business opportunities and brand exposure. From End to end digital acquisition, product & offers amplification, ecommerce partnership for card spends, referral programs, app engagement & registrations to 360 integrated joint marketing campaigns – the options are limitless. To date, several partners from the banking industry have benefited from these campaigns. They have seen successful results and up to 200% increase in app exposure and downloads from the AppGallery.
Lu Geng, Huawei’s VP for Middle East, and Africa Global Partnerships & Eco-Development, said: “The rapid growth of AppGallery portfolio within the financial and banking app industry in the Middle East and Africa is a result of our continuous effort on working closely with local entities and supporting them from various perspectives. It also pursues our aim to integrate innovative and high-quality apps, providing Huawei users with the most relevant local and global apps”.
AppGallery is a secured platform where users can download apps
AppGallery deploys a series of privacy and security measures, ensuring users a safe and convenient platform to download apps from.
In terms of data protection, the highest level of verification to isolate and protect users’ sensitive data and privacy has been made in place, personally-sensitive information (such as biometric data) will not be processed outside the Huawei device, giving the complete user control over their personal data. During installation, AppGallery protects app data from being read for nefarious purposes and avoids the irreparable loss caused by user data leakage via procedures such as sandboxing, memory protection, regular backtesting, and customer service feedback. Moreover, the platform can detect malicious app behavior like eavesdropping on users, monitor users, and take screenshots or screen recordings without authorization. It also conducts privacy disclosure inspections for apps that call, collect, or upload sensitive data from users without permission.
The Huawei device global privacy compliance framework complies with the Generally Accepted Privacy Principle (GAPPs) released by the AICPA/CICA, the European General Data Protection Regulations (GDPR) as local laws and regulations around the world. Since the ISO/IEC27001 and CSA Star security certification obtained in 2015 and ISO /IEC 27018 privacy standard certification received in October 2019, HMS was one of the first to pass the ISO/IEC 27701 certification issued by the British Standards Institution (BSI), making it a leader in security management, transparency and privacy compliance for personal data.