Airtel has come out to refute claims that it is set to exit the Kenyan market as reported on various online platforms.
In a statement, the telco’s CEO Prasanta Das maintained that the company remains “committed to delivering quality and value for money products and services to all our customers whilst ensuring effective, uninterrupted communication is achieved across the entire country”.
(TOP: Airtel Kenya CEO Prasanta Das).
“Contrary to false online reports, Airtel is not leaving the Kenyan market. We remain committed to delivering quality and value for money products and services to all our customers whilst ensuring effective, uninterrupted communication is achieved across the entire country. We continue to significantly invest in the enhancement of our network and distribution across Kenya. We are now rolling out approximately 600 new sites to expand our network using the ultra-fast 4G technology across the country. In addition, across key cities, we have upgraded our network to be 5G ready. This significant expansion and upgrade will improve coverage as well as customer experience in both urban and rural areas. Our investment in offering quality customer service and positively impacting our communities remains at the core of our business strategy.”
This is not the first time Airtel, ranked as the second in terms of market share according to subscriber numbers, has had to come out and reassure the public that it’s Kenyan subsidiary is here to stay as such rumours have also appeared in the past.
According to the latest industry figures (for the period covering October to December 2020) from the Communications Authority of Kenya (CA), out of the overall total of 61.4 million, Airtel Kenya had 16.8 million subscribers, translating to a market share of 27.2 per cent. Market leader Safaricom had 39.069 million subscribers (or 63.6 market share) while Telkom Kenya had slightly over 3.8 million subscribers (or 6.2 per cent of the market). Equitel (operated by Equity Group), recorded a total of 1.7 million users, translating to 2.7 per cent of the market while Jamii Telecom had 160,921 users (or 0.3 per cent of the overall market).