Safaricom unveils BAZE digital content platform




Safaricom has unveiled BAZE, a mobile-first, video-on-demand service that offers a wide selection of local and regional short-form videos in comedy, drama, lifestyle, music, among others.

The service will be accessible via *544*55# or www.baze.co.ke, giving customers the convenience of accessing a vast collection of video content, including first-run exclusives, on their smartphones.

(TOP: Mission To Rescue starring actors, Warsame Res – left – and Melvin Alusa – right – pose for a photo during the Safaricom Baze Launch at the MJC).

“Our goal is to delight our customers by availing a carefully curated collection of video content across their favourite genres. BAZE will place the entertainment Kenyans want at their fingertips, giving users freedom, choice and control over the content they consume,” said Sylvia Mulinge, Chief Customer Officer, Safaricom.

The service will offer customers an affordable subscription plan. Customers have the freedom to choose from two subscription plans; an all-day pass at Kshs 10 and an all-day pass with 200MB data at Kshs 20.

BAZE will also provide content creators an additional platform to share their stories with Kenyans while increasing their earnings by monetizing their content.

“As we launch BAZE, we are also pleased to announce that the platform will host new content not seen anywhere including a brand-new Kenyan action drama, Mission to Rescue which will be available exclusively on BAZE for 3 months before being unveiled anywhere else”, added Ms. Mulinge.

The launch of BAZE emphasizes Safaricom’s commitment to growing Kenya’s creative industry. Last year, Safaricom marked 20 years of transforming lives in the creative industry through the Safari Ya Wasanii series, which showcased its role in growing music and other forms of art in the country.

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