Ogilvy has announced the lineup for Nudgestock 2021, a global festival curated by Ogilvy Consulting which brings the worlds of creativity and behavioral science together. For the second consecutive year, Nudgestock will be available live and online across the globe for free. The day of talks, provocations, and discussions will be held on Friday, June 11, 2021 with continuous programming streaming live on Nudgestock.co.uk.
Nudgestock 2021 features a roster of the brightest, most provocative, and inspiring minds spanning the worlds of behavioral science, marketing technology, sociology, and entertainment. Speakers will reveal why the keys to understanding hot-button issues like mindfulness, climate change, and vaccine hesitancy are all about behavioral science.
Rory Sutherland, Vice Chairman, Ogilvy UK said: “One of the most interesting developments of the last year is that, suddenly, every business question is a behavioral question. There has never been a moment where marketing insight and creativity has been more needed in business and government. In times of stability, businesses tend to take human behaviour as a given, and focus on the more deterministic, operational questions posed by the balance sheet. Now, unless you can answer the human questions first, every other question is theoretical. With Nudgestock we aim to explore how real-world humans think, decide and act – something that has never felt more relevant.”
For business leaders in African markets, Nudgestock presents a chance to interact with the best minds across the globe focusing on behavioural science, and understanding the intersection with creativity, and to provide better opportunities in communication with the vast and diverse audience on the continent.
Ogilvy Africa CEO, Vikas Mehta said: “Africa is a sea of opportunity and we believe platforms like Nudgestock can tremendously benefit the business and marketing communities across the continent. It’s a great platform to learn, from the experiences of some of world’s top minds. Behavioural sciences can apply to a wide spectrum of problems in business, and our society. We are proud to bring Nudgestock to Africa and hope practitioners across the continent benefit from it.”
Since 2013, Ogilvy’s Behavioral Science Practice has held Nudgestock in the UK. Last year, the COVID-19 pandemic forced Nudgestock to evolve into the virtual, global event it is today. It has featured a mix of Nobel Prize-Winning economists, magicians, primatologists, evolutionary psychologists, and neuroscientists all dedicated to the simple aim of studying the complex science of how we think, decide and act in the real-world.
The event’s live stream will run from 10:30 AM to 10:30 PM EAT.
Ogilvy has been producing iconic, culture-changing marketing campaigns that have grown brands and businesses since the day its founder David Ogilvy opened up shop in 1948. Today, the group has 132 offices in 83 countries. In 2020, two of the world’s most prestigious creative award shows, D&AD and The One Show, recognized Ogilvy as the Network of the Year, a reflection of its ability to use creativity to transform business and culture. Ogilvy is a WPP company.
Ogilvy Africa is the largest network agency on the continent catering to 39 countries, with a team of about 900 people across Central, East and West Africa. Headquartered in Nairobi, Kenya, Ogilvy Africa manages a portfolio of over 100 brands for clients such as AB Inbev, Airtel, Africa CDC, Coca-Cola, Diageo, Distell, Equity Bank, Exxon Mobil, Kenya Airways, Mondelez, NCBA, Nestle, Philips, PWC, SAB Miller, Sanlam, Total, UNICEF, Unilever and WWF amongst others.
It offers services across the full spectrum of marketing domains including advertising (on and offline), Customer Engagement & Commerce, Digital Transformation, Shopper Marketing, Media, PR & Influence; all under one unified setup. The agency has also created proprietary marketing products in areas such as real-time marketing, social intelligence, virtual experiences, influencer management, e-commerce enablement and content hubs. It’s unique operating model, One Ogilvy, allows clients and brands to cut the complexity of agency structures and create seamless omni-channel experiences for their consumers, across touchpoints. Fuelled by the holy trinity of content, data and technology; Ogilvy Africa strives to be the best-practice agency model, for Developing & Emerging markets.
With over 20 years in Africa, Ogilvy Africa has won the highest number of regional and global awards for the region including Cannes Lions, Clio awards, Dubai Lynx Festival, SABRE Awards (Global and Africa); to name a few.