OPPO and its subsidiaries (encompassing the OPPO, OnePlus and realme brands) captured second spot in the global smartphone market during May 2021 with a 16% share of unit sales, followed by Apple at 15%, according to Counterpoint Research’s May Monthly Market Pulse Report. Xiaomi was fourth with 14% share of the overall market.
Global smartphone market share for OPPO Group, Apple, and Xiaomi
Jene Park, senior analyst at Counterpoint Research commented: “OPPO and its subsidiaries’ combined global smartphone sales surpassed Apple and Xiaomi in April and May taking the vendor to second place globally. This is the combined result of its multi-brand strategy which includes the premium OnePlus and more accessible realme”. Looking forward, Park speculates, “OPPO family may likely be the next dominant brand to come from China since Huawei”.
OPPO utilizes the following brands as part of its global strategy:
- OPPO – offline and mid-to low-end smartphones
- realme – online lower-tier smartphones; set up as a fully owned subsidiary
- OnePlus – premium smartphones; now merged with OPPO.
Each brand independently raises brand awareness in their respective areas, and this strategy has shown good results so far.
Global Smartphone Market Share for OPPO Group
Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects and detailed analyses of the mobile and technology markets.