Jiji revamps Property category to address needs of property buyers and sellers




Jiji Kenya, heralded as the largest online marketplace in Kenya, has now created a seamless online experience to ensure safety for all property buyers and drive incremental traffic and sales for property sellers in their platform.

In the wake of a surge in online transactions triggered by the high demand for land and properties in Kenya, the firm has taken measures to improve safety by deploying Artificial Intelligence (AI) tools and algorithms based on user behaviour that track suspicious ads and automatically block them. Jiji is committed to continue helping sellers create more effective ads and cater for the increasing buyer demand in various locations within the country. Sellers will continue enjoying more effective and highly targeted premium services that will increase prominence and exposure to the more than 10 million visitors on the site.

According to Maksym Golubev, Jiji Kenya’s Country Manager, the Real estate category commands $7 billion in the whole of Jiji Africa, which leads among all other categories.

“We therefore need to fasten a few buttons in our bid to continue being the classifieds leader in the region. Our mission is to ensure that we provide an enabling platform that safely and sanely leads you to the right property, based on your needs and the seller is able to reach you faster and easier than ever before,” said Golubev.

“We boast of over 42,000 listings in our property category, which is the highest among all our competitors in Kenya. The above will enable sellers to increase their revenue by tapping into our site’s traffic by making it easier to connect to the right buyers.”

According to Britam’s 2020 Annual Report, there has been a growing number of property developers that have frozen investments in the construction of residential houses and commercial spaces amid struggles with low occupancy rates and reduced returns.

HassConsult, which conducts property pricing index in the country, says that the real estate sector holds 15.7 percent or Kshs 68.45 billion of the gross non-performing loans currently at Kshs 436.07 billion.

These will support the property buyers and sellers in their turnaround strategies and business transformation, to ensure that they are able to increase their profit margin and meet their investment needs.

Jiji is an online marketplace in Africa. With operations across five countries, the platform attracts over 11 million unique users monthly that engage with over 3 million ads with a total value of over $10 billion. Jiji is currently among the most downloaded and highest-rated apps in African e-commerce.

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