LG Electronics (LG) has partnered with Ubisoft’s Just Dance to launch its “Paca Dance Challenge” via TikTok in Kenya.
As part of LG’s mission to connect and entertain audiences through the power of technology, LG is inviting Kenyans music enthusiasts to join the “Paca Dance Challenge” and showcase their best performances.
To participate, users can post their video on TikTok, using LG’s #SpotOfRhythm Brand Effect. They can record the video by pressing the red camera icon at the bottom of the official hashtag challenge page. The hashtag #SpotOfRhythm will automatically be included in their post, complete with a Just Dance coach and track.
Participants will be directed to a series of moves before earning the opportunity to freestyle. To qualify to enter the competition, users will then go to SpotofRhythm portal, visit the #SpotOfRhythm and upload their video link. At this location, viewers can see all of the entries published at the portal to date and vote for their favorites.
During the competition, LG will be announcing 6 winners of LG XBOOM Go PN1 Speakers. Winners will be selected based on a combination of Likes on their videos at the #SpotOfRhythm microsite, as well as overall creativity and potential to go viral.
The first 50 participants in the competition will automatically win a pair of LG TONE Free FN4 earbuds. LG will also be awarding an additional 50 pairs of earbuds as prizes at various stages during the campaign.
At the end of the competition, LG will crown the overall winner with a grand prize – an LG NanoCell TV 55 INCH NANO 79 Series, from LG’s latest lineup.
As the leading destination for short-form mobile video content, TikTok continues to take the world by storm. Keen to engage with creative social media users on this platform, LG has joined hands with Just Dance – the number 1 music game franchise of all time, with more than 135 million players worldwide.
During the campaign, users on TikTok can also expect to see some of their favorite content creators participating, each performing their unique style to inspire others. LG encourages everyone from casual dancers to professionals to participate. Winners will be chosen based on the most unique and creative performances.
To find out more about the competition, read the terms and conditions and enter, please visit: SpotofRhythm website and click on “The Spot of Rhythm”.
The competition is running throughout the month of August. The winner in the finals will be announced via LG’s microsite and social media channels.