HUAWEI Ads enhances ecosystem with new features




HUAWEI Ads, one of Huawei’s growing platforms that brings advertisers access to over 700 million users worldwide, has launched a range of new features to enhance advertisers’ reach across the Middle East and Africa (MEA) region.

Offering exclusive access to advertisement placements and premium untapped inventory, HUAWEI Ads supports BETA version of targeting applications not on HUAWEI AppGallery, and third-party tracking support for partners like Appsflyer, Adjust, Kochava, and Sizmek. The new features also support impression tracking and optimize the process of creating and converting web tracking metrics to measure advertising performance. Additionally, the platform now enables advertisers to apply their own analysis tool online, helping to automatically activate conversions. Advertisers also have the freedom to customize their negative keyword lists, and include marketing API to conveniently manage their advertisements and ensure marketing efficiency. They will also experience supply-side platform (SSP) that supports web page traffic access and realization of third-party media AP. 

Adam Xiao, the MD of Huawei Mobile Services in the Middle East and Africa, Huawei Consumer Business Group, said: “Through HUAWEI Ads, we aim to enable customers to enjoy the platform’s full potentials to drive creative campaigns and maximize their user base. By continuously providing more value through our platform with added features, we further cement our commitment to harnessing programmatic technology and providing our customers with a concrete platform that delivers remarkable results.”

In March and May 2021, HUAWEI Ads launched improved features such as automated app advertising, support for third-party platform tracking for Petal Search, and the ability to generate hourly reports. The previous versions supported the optimization of Ads UIs for tools such as ‘Venus’ that creates free of cost landing pages for all businesses.

HUAWEI Ads allows customers to advertise using Huawei’s application ecosystem, as well as through Huawei’s partnerships with top global apps. Through HUAWEI Ads, clients and brands receive high-quality content and user data for precise targeting.

HUAWEI Ads is one of the largest advertising marketplaces in the world with a reach of more than 700 million globally. With a mission to enhance, the state of mobile advertising HUAWEI Ads gives Huawei ecosystem partners the opportunity to transmit key information and provide quality services on a vast new scale, by serving as a bridge to Huawei device and HUAWEI Mobile Services users. With a data footprint that combines both branded Huawei demand as well as external advertisers, marketers have exclusive access to significant global user base of Huawei device users, who are currently not being serviced through similar technologies. Powered by Huawei built HMS Core that has a presence in over 170 countries and regions, 96,000 R&D employees globally, and 700 million users, HUAWEI Ads is committed to bringing digital to every person, home, and organization to create a fully connected, intelligent world.

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