Carrefour opens new supermarket at Embakasi, its 12th store in Nairobi




Carrefour, owned and operated by Majid Al Futtaim in Kenya, has opened a new store at the Southfield Mall in Embakasi as part of its ongoing expansion programme. The latest supermarket will serve customers from major estates such as Imara Daima, Nyayo Estate, Syokimau and the larger Embakasi area, bringing unmatched value right at shoppers’ doorstep. This becomes the 12th Carrefour store in Nairobi and the 16th countrywide.

The store will ensure Carrefour customers residing in the target estates can shop more conveniently. The store will have a grocery range and a complete fresh food assortment, including butchery, bakery and fruits and vegetables, as well as  cheeses and ready-to-eat items. By the end of the year, the store will become a full hypermarket model with its non-food assortment, occupying a total space of 3,000 square meters on two floors.

Franck Moreau, Country Manager of Carrefour Kenya at Majid Al Futtaim Retail, said: “At Carrefour, we strive to provide customers with an unforgettable experience every time they enter our stores. In our efforts to provide our customers with unbeatable prices and value, our latest expansion will provide even greater convenience to the communities that live in proximity. We are happy to have a new addition in Nairobi as we continue to expand countrywide.”

He added: “We thank our customers for their unwavering support. Without them, this expansion programme would not be possible.”

This new location will allow customers to enjoy an e-commerce delivery service, and a promotional area to display the best offers.

As Carrefour continues its efforts in supporting the local community and contributing to the growth of the local economy, the opening of its latest store will eventually hire 125 internal employees and 100 external employees. This also presents multiple opportunities for local suppliers, farmers and manufacturers which further contributes to Carrefour’s mission of supporting the prosperity of local industries and communities.

Carrefour was launched in the region in 1995 by UAE-based Majid Al Futtaim, which is the exclusive franchisee to operate Carrefour in over 30 countries across the Middle East, Africa, and Asia, and fully owns the operations in the region. Today, Majid Al Futtaim operates over 375 Carrefour stores in 17 countries, serving more than 750,000 customers daily and employing over 37,000 colleagues.

Carrefour operates different store formats, as well as multiple online offerings, to meet the growing needs of its diversified customer base. In line with the brand’s commitment to provide the widest range of quality products and value for money, Carrefour offers an unrivalled choice of more than 500,000 food and non-food products, and a locally inspired exemplary customer experience to create great moments for everyone every day. Across Carrefour’s stores, Majid Al Futtaim sources over 80% of the products offered from the region, making it a key enabler in supporting local producers, suppliers, families and economies.

Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.

A remarkable business success story, Majid Al Futtaim started with a vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of UAEs’ most respected and successful businesses spanning 17 international markets, employing more than 43,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.

Majid Al Futtaim owns and operates 28 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, City Centre malls, My City Centre neighbourhood centres, and five community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in over 30 markets across the Middle East, Africa and Asia, operating a portfolio of more than 375 outlets and an online store.

Majid Al Futtaim operates more than 500 VOX Cinemas screens as well as a portfolio of world-class leisure and entertainment experiences across the region including Ski Dubai, Ski Egypt, Dreamscape, Magic Planet, Little Explorers and iFLY Dubai.

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