Suntory Beverage & Food, the brand owners of Lucozade energy drinks, is set to host the final tournament of its first online gaming championship for Africa titled ‘LUCOZADE FINAL 11 LEAGUE’ hosted exclusively in Kenya, for Kenyans on 4 September 2021.
The tournament will be the culmination of the league that began last month, in July. The league recorded an impressive 600 Kenyan participants from across the country with 107 of those under the age of 18. Contestants battled it out over three rounds of intense play designed to test their resourcefulness and mental determination through the famous Fortnight Battle Royal game. The top eleven players are those competing in the high-stakes grand finale.
Wanjiru Njenga, Head of Marketing, Suntory Beverage & Food notes: “As Lucozade, we champion positive mental and physical power, to give contestants the essential ‘Energy To Get Through It’. Throughout the league, we have witnessed just how impressive our Kenyan gamers truly are – especially the younger players. The skillset and ingenuity shown have been impressive. Through gaming, it is our hope as Lucozade, that participants will learn to think on the spot and put their savviness to use in the real world. We want to create an opportunity for gamers to create a viable career and hopefully see a Kenyan at an international gaming competition.”
A mix of avid pros and novices both entered the league, resulting in rounds that were intense and exciting. Amongst those leading the pack have been the Under18’s including gamer Vlotix (Jonathan Ayieko) – a 17-year-old who recently graduated from high school and who has deftly beaten his opponents with exceptional resourcefulness through the knockout rounds. He received stiff competition from an impressive 9-year-old gamer ttvitsmickey (Michael Gitau) who almost had him at one stage. Unfortunately, ttvitsmickey was unable to continue onto the Final 11 due to technical issues on his end. Vlotix has maintained his position from Round 1 of the knockout – and remains to be seen if he will win the tournament. Excitement is high and gaming fans are eagerly awaiting game day on the 4 September.
Overseeing the Lucozade Final 11 League, game execution and maintaining a fair play system is Kenyan entertainment company Movie Jabber, industry experts within the gaming, film and pop-culture field.
Jotham Micah, Business Development Manager, Movie Jabber: “We had a great turnout from the registration and the players throughout the tournament. Choosing Fortnite was great to ensure everyone in the country would have an opportunity to take part in it! Every game has a passionate fanbase, and this has been no different. The gamers regularly tried to push back against the rules, to try to mould it into their image, making it easier to win, but once you stand your ground as the game admin, they buckle and fall in line. There is a potential increase for more gaming competitions in the country.”
Final 11 Players entering the Finale
|WTCH Vlotix||Jonathan Ayieko||Nairobi|
|2||106||WTCH M3RIGI||James Merigi||Nairobi|
|3||82||CF Serg3亗||Allan Gitau||Nairobi|
|5||62||Sergeant Mao||Mao Maobe||Nairobi|
|10||43||Elvocool||Elvis Musau Mutinda||Nairobi|
Finalists will battle it out over three rounds at a live in-person event on Saturday 4 September. They will compete against each other to be awarded a highly coveted Playstation 5 console valued at over $800 (Ksh 87,720) and other prizes. Runner-up will be awarded a Playstation VR kit valued at over $500 (Ksh 54,825).
The final event and game will be live-streamed for fans across the country on the official Lucozade YouTube channel.
Suntory Beverage & Food is a global soft drinks manufacturer and owners of iconic brands including Lucozade Energy, Lucozade Boost and Ribena, which have been enjoyed by millions of people from as far back as the 1930s.