LG Electronics (LG) has unveiled a new brand shop in Nairobi’s northern suburbs as it steps up a campaign to take its products and services closer to consumers.
The new shop at Thika Road Mall (TRM) is the latest outlet in LG’s strategy to increase its market footprint in the East African region with new stores in strategic locations that have high sales potential, backed by technical expertise before and after sales to attract and retain customers.
(TOP: Rakesh Singh, the MD, Opalnet Limited – left – and Mr. Sa Nyoung Kim, the MD, LG Electronics East Africa – right – inside the newly opened LG Brandshop at Thika Road Mall – TRM).
The new outlet now brings to four the number of Brandshops the company has so far opened in partnership with its distributor Opalnet, the others being two in Nairobi at Kenrail Towers & Adlife Plaza respectively and one in Mombasa along links Road Nyali.
LG Electronics East Africa MD Sa Nyuong Kim says the growing demand for home appliances, entertainment and air conditioning solutions is putting pressure on consumer electronics manufacturers to offer both superior technology and customer experience.
“Our goal is to bring innovative LG technology to the tech-savvy, environmentally-conscious consumer seeking electronic products to match their lifestyle. Consumer trends point to steady growth in purchase of premium products like refrigerators, TVs and washing machines incorporating the latest energy-saving technologies,” said Mr. Kim.
In July, LG announced plans to open new shops in Kenya, Tanzania, Ethiopia and Sudan. It also said it will refurbish 20 shops to enhance the customer experience and support its quest to increase sales of its premium category of products.
Changing consumer trends due to the pandemic are a major factor behind LG’s plans to expand its retail network. “It has become evident during the pandemic that technology is even more important in people’s lives, driven by innovations that support efficiency and healthy living,” explained Kim.
“We are fulfilling our commitment to customers by expanding to meet their needs in different locations, and deliver great service and smart technology to their doorsteps,” he added.
The new shop at TRM located along the busy Thika Superhighway is operated by Opalnet, LG’s main distributors, which also manages the other three Brandshops.
In addition, LG is currently executing a campaign dubbed Last Mile to support customer after-sale service through its chain of service centers located in key towns, in a bid to re-engage consumers in the East Africa region.
Last year, LG also launched e-showrooms in Kenya in a bid to increase reach to tech-savvy consumers shopping for electronic appliances and devices online.