Web designers play around with new design ideas and alternative approaches all the time. Sometimes these become popular, with many others taking the initial concept and developing it further. Other times, trends are gimmicky and best ignored. Here are four important web design trends to use on your site.
1. Minimalist Visuals
Whilst a web design agency will want to impress their clients, this may lead to the overdevelopment of a site rather than delivering what’s best for them. With a studio like Webheads, they aim to deliver visuals that will appeal to their client’s audience. Currently, minimalist visuals are popular instead of ‘busy’ sites that potentially could confuse the visitor. Knowing how to create a site that includes everything necessary and yet manages to offer a clean look requires a skilled team like Webheads to achieve it.
2. Speed Above All Else
Sacrificing site speed to include fancy graphics and flashy visuals is a dying trend. Site visitors and Google alike wish to see sites loading in under three seconds. Furthermore, readable content needs to appear sooner to allow visitors to begin using the site or page rather than needing to wait until it’s fully loaded.
Site designs are taking this into account either for the entire site, or for the most commonly accessed pages. Other parts of the site may include demos and heavier content elements that cannot load as quickly. By balancing faster entry points and linking to more complex product demonstration pages, the site can feel speedy while not sacrificing marketing opportunities.
3. Augmented Reality
Augmented reality is being used frequently on e-commerce sites now. The idea is to let site visitors interact with a 3D video, change the viewing angle, zoom in, and more. Using these systems, customers can see what they otherwise might do when visiting a shop, car showroom, etc.
With the wider adoption of purchasing online in the last 18 months, augmented reality provides site owners with a useful way to extend the buying experience. Also, it not only persuades customers to make a purchase, but also reduces the likelihood of their being dissatisfied with it later too.
4. Mobile Emphasis
Some websites are visited over 70% of the time from mobile devices. Google also now uses a Mobile-First strategy for website indexing. As a result, sites primarily need to look impressive on a smartphone, while still offering a good experience on a tablet or PC.
The better web designers are adapting their approach to take advantage of the features present on phones including screen touches, horizontal scrolling elements, and bite-size content delivery strategies. Each of these allows sites to feel more interactive and tailored to a mobile world. Nevertheless, desktop users should not feel left out, so new designs should adjust to larger screen formats too.
For clients wanting to get a new site developed, it’s necessary to get their priorities clear. Finding the right balance between artistic web design and practicality for visitors is needed given that most visitors are surfing from a phone nowadays.
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