Training programme targets young African entrepreneurs in creative industries

Aspiring and early-stage young African entrepreneurs in creative industries – like fashion, music, film and photography – are being offered the chance to join a new e-learning programme launched by the British Council.

The Creative Economy E-Learning programme delivers a collection of free courses for the next generation of African leaders to support them through their business journey.

It is part of a wider creative economy project being made available by the British Council, the UK’s international organisation for cultural relations and educational opportunities, to create stronger partnerships between countries in sub-Saharan Africa and help develop an ecosystem in which young entrepreneurs can thrive.

To find out more about the programme and sign up, participants can visit this website Creative Economy E-Learning Programme | British Council.

Boosting potential

The creative economy has the potential to provide livelihoods for a new generation of African entrepreneurs, whether building on cultural traditions or pursuing new ideas. It is one Africa’s economy main drivers.

Sub-Saharan Africa is experiencing a significant bulge in its youth population, which is expected to double to over 830 million by 2050. This growth will bring unprecedented opportunities for investment and innovation. Entrepreneurship, currently booming in Africa, is likely to break new grounds with more entrepreneurial youth stepping up to shape the future of the continent. However, many young Africans lack the skills and training to develop their ideas into workable businesses and find it difficult to access support.

Ojoma Ochai, Regional Director, Arts and Creative Economy Programmes, sub-Saharan Africa at the British Council said: “The creative economy sector has proven to not only be a source of identity and meaning in many countries of Africa, but also an important economic driver. It is crucial that we contribute to supporting the youth in this sector to acquire the skills they need to take ownership of their livelihoods and be in the driving seat of the development process of their continent.”

Shaping the future of African youth

The programme aims to :

  • Empower young African entrepreneurs to take ownership of their livelihoods,
  • Focus the entrepreneurial enthusiasm of young Africans through a platform for self-learning, and
  • Build a new generation of creative entrepreneurs to boost the economies of African nations.

Starter pack for successful entrepreneurs

The programme features three modules with a wide range of courses designed to help entrepreneurs with every aspect of their entrepreneurial ventures. The first module, Creative Entrepreneurship, features introductory courses for aspiring young entrepreneurs as well as intermediary ones for early stage entrepreneurs which will teach them about growth strategies for creative enterprises and finance management.

Social Impact through Creative Entrepreneurship is the second module the programme offers. It will provide participants with an understanding of impact entrepreneurship, social innovation and factors to consider in pivoting enterprises to achieve social impact. The last but not least module, Creative Economy Policy, covers relevant policy concepts.

This programme will give participants access to sustained support which includes mentoring, coaching, incubation and acceleration. After completing the programme, participants will receive a certificate to evidence their achievement.

Salamatu Adamu, Nigeria-based photographer and founder of Sal’s Epiphany Studio, said: “This programme will help me to understand my value as a creative person. Having a course that’s specifically for creatives is already giving me motivation and assurance that what I’m doing has value. The course will also help me to learn about the value of my offering and how to charge people for it. I will also be able to guide other creatives around me by employing them and allowing them to get value for the work that they’re offering.”

As part of this programme, the British Council partners with African local networks and influencers including:

Moses Anibaba OBE, Regional Director for sub-Saharan Africa, British Council, said: “Collaboration is at the heart of everything the British Council does. It is important for us to partner with successful entrepreneurs and local networks so they can help inspire like minded, young Africans working in the creative economy sector to encourage them to become key players of the economic development of their continent.”

“The British Council understands the importance of helping African youth contribute to the development of the continent and equipping them with the tools they need to boost their businesses” he added.

Partnership with Microsoft

The collaboration between British Council and Microsoft will provide access to Microsoft digital curricula and tools and build capabilities, capacity of government and non-profit trainers and employment relation Leads.

Ghada Khalifa, Regional Director of Microsoft Philanthropies for Middle East and Africa, noted: “The youth of today are the entrepreneurs of tomorrow, driving our future economies. We must therefore equip young people with the skills they need to ensure business success in an ever-evolving, digitally dominated society. It’s a goal we can achieve through strong public- and private-sector partnerships, and by leveraging the collaborative power of technology to facilitate growth and learning, despite geographic location or socioeconomic status. Creative industries were hard-hit by pandemic lockdowns but empowering this sector’s up-and-coming entrepreneurs will go a long way toward future-proofing this vital part of our economy and culture.”


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