Why screen size no longer determines the price of your new TV   

For long, I believed (and I know most people did and still do), that the larger the screen size, then obviously the pricier the TV set. It has become like a truism.

However, with changing times and advances in R&D in the electronics industry (and specifically TVs), this is a truth that is currently being challenged. In other words, this is a truth that is no longer constant and can’t be taken in absolute terms. And here’s why.

Screen size is still a key consideration when consumers decide to acquire a new TV for their household, but it’s no longer the most important one. With tens (if not hundreds) of TV models in the market, and with vendors of some models offering very competitive prices for even bigger screens compared to competitor brands, it means that consumers are spoilt for choice.

(TOP: William Kamore, Senior Trainer & Content Manager, LG Electronics East Africa, showcases the features of the new LG OLED 65-inch TV which retails for Kshs 809,995 at the brand’s shop at TRM. BELOW: LG’s 86-inch UHD TV which costs Kshs 452,995, much cheaper than 65-inch OLED model).   

And with screen sizes losing top spot as the most important consideration for consumers, it means other factors have emerged to inform and dictate people’s choices when it comes to making purchase decisions relating to TV sets.

The factors are quite a number. They include shape of the screen (whether linear or curved), features and functionalities in-built within the TV set, whether the TV set is Smart or not, and the overall design of the specific TV set in reference. And depending on each customer’s needs and requirements, the other emerging consideration is what the TV is going to be used for – whether it’s for the whole household to catch up with their favourite and popular drama and sports while unwinding at home; whether the TV set is going to be used by senior members of the household (mainly parents) to watch movies after the young ones have retired to bed; or whether the buyer is a mobile games fanatic staying alone in his household who wants to buy the screen for gaming.

Recognizing and keenly aware of this new trends and how they inform consumers’ purchase decisions when it comes to acquiring a new TV set – whether for the first time or replacing the previous set and upgrading to a new one – TV brands have responded to meet consumer demands, designing and launching new TV models which are meant to meet each of the considerations highlighted.

And this is what LG Electronics sought to achieve when it unveiled its 2021 TV lineup as we’ll see in our next post. The models featured in the lineup – from OLED to Nanocell, UHD, to Smart TVs – are aimed and targeted at specific consumers, with unique needs and preferences when it comes to TV sets.


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