AURA, South Africa’s security and medical response marketplace, has appointed David Myers as its Chief Operations Officer (COO). Previously the General Manager and Regional Operations Lead at Uber for Europe, Middle East and Africa, Myers brings with him decades of experience that will stand him in perfect stead for this position.
Co-founder Ryan Green, who is moving into a new role at the company, hands over to Myers. “Start-up platform COOs should be very detailed and have the desire, grit and ability to understand how everything within the business works at all levels in order to effectively guide the broader team through the requirements, timelines and challenges that will inevitably arise. I believe David is perfect for this role and his work experience up to this point will be extremely valuable,” says Green.
(TOP: David Myers, the new COO at AURA).
For Myers, the position has personal meaning. “I started my career in the security industry in SA, at first with a proactive security start-up, and then ADT Tyco before moving to the largest and most efficient tech-enabled marketplace in the world at Uber. Combining these two allows me to leverage my learnings and experience while having an immense impact on people’s lives”. On reflecting on what motivates and drives him “the first is solving tough problems, and the second is building something new. AURA affords me both.”
Myers is excited to get involved in the company at its current level of operations too. “AURA is primed and ready to scale. Ryan will be transitioning into the area of launching new businesses and markets, scaling the business globally, as I take over as COO. He’ll build new markets from 0 to 1, hand over to me and the operations team, and we’ll build from 1 to 100.”
AURA is truly something the world needs, he says, and perfectly positioned to not only change the security industry, but society at large. “We can get anything on demand nowadays. You can order and get groceries, food and riding services at the push of a button, but one of the most basic needs, safety, is inaccessible. It’s the most important need of every single human. Even in developed countries, these industries have not advanced quickly enough from a tech perspective. AURA is the technology that finally enables this. And when people feel safe, societies thrive. No nation can move forward without it. The challenge of safety exists everywhere but manifests differently in different markets – in some areas it might be personal safety, in others violent or organised crime. I’m excited to work out how to address each market’s unique needs, balancing demand and supply, generating sufficient value for the marketplace, and building a sustainable business.”
AURA is currently South Africa’s leading security and medical response marketplace, gathering and centralising data from over 170 private security companies before applying AI to dispatch the closest vetted response vehicle to its over 250,000 active users. Born out of the critical need for more efficiency within the South African Security industry in order to combat the growing crime rate facing all of us, AURA achieves this efficiency through smart, disruptive and scalable technology, which creates benefits for all parties involved. The customer receives affordable and effective services; the security provider increases revenue and its client base; and AURA fulfils its mission and vision.
AURA is driven by a young entrepreneurial founding team with extensive experience within the security and technology spaces.
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