Jambojet selects Global Onboard Partners for in-flight entertainment




Regional low-cost carrier Jambojet has announced the introduction of In-flight Entertainment (IFE) service for their passengers.

The IFE service, in partnership with Global Onboard Partners, enables customers to access content stored on the IFE box through their mobile and other electronic devices like laptops via a wireless network only available in the aircraft.

“Passengers spend an average 1 hour on the flight. The in-flight entertainment system will feature Jambojet Destination Explorer and also have videos, games, and reading material to keep them entertained, informed and engaged during the flight”, said Karanja Ndegwa, the MD and CEO, Jambojet.

“The in-flight entertainment service also offers an opportunity for corporates and other potential advertisers to promote their goods and services on the platform through video or static image placement,” he added.

With exclusive offers, rewards, and dynamic maps to help passengers find the best places to stay, food to eat and attractions to visit, passengers can use Jambojet Destination Explorer to make the most out of their travel experience and see the best of each incredible destination in Jambojet’s network. 

About the new partnership, Global Onboard Partners CEO Kirk Adams says: “Today, we warmly welcome Jambojet as our latest airline partner. Jambojet is an innovative, forward thinking and a digitally focused airline that flies to some of the most popular destinations in Kenya.” 

Adams continued: “Our innovative platform has been designed to provide a win-win for everyone through the delivery of destination experiences and special offers to passengers, through important new revenue streams to airlines and at the same time, providing greater access to tourism and hospitality partners to participate at affordable prices and receive direct contact with passengers.”

Jambojet currently flies to seven local destinations namely Mombasa, Eldoret, Kisumu, Malindi, Lamu and Ukunda (Diani) from its hub in Nairobi. The airline also flies to Goma, in the DRC.

Jambojet is a regional low-cost airline that flies to 8 destinations from its hub in Nairobi – Jomo Kenyatta International Airport (JKIA) to Mombasa, Eldoret, Kisumu, Malindi, Ukunda (Diani), Lamu and Goma. The airline also operates 3 routes from its secondary hub in Mombasa to Kisumu, Eldoret and Lamu.

The no-frills airline launched in April 2014 became the only low-cost carrier in Kenya to be awarded the coveted IATA Operational Safety Audit (IOSA registration) in July 2019. IOSA is an internationally recognised and accepted evaluation system designed to assess the safety, operational management, and control systems of an airline.

In August 2018, Jambojet was ranked top airline in Africa with the youngest fleet by global aviation intelligence provider, ch-aviation. The airline is also the 2018 and 2019 winner of the De Havilland Canada Reliability Award for outstanding performance in dispatch reliability on the Dash 8-400 series in Africa and Middle East. Since its inception, Jambojet has enabled affordable air travel for all, with first-time flyers accounting for about 30% of its customers.

In the seven years of operation, the airline has achieved undeniable business growth; with a fleet comprising of 6 brand new De Havilland Dash 8-400 and flown over 4 million passengers. This number is set to grow as more travelers appreciate the benefits of low-cost flying, and as the airline expands its network in the region.

At the request of some of the world’s largest airlines, Global Onboard Partners has successfully created Global Destination Explorer as a platform to provide bookable best in-class destination experiences for passengers and generate significant ancillary revenue for airline partners.  By unlocking the airline brand and offering a highly targeted and captive audience, hospitality and tourism operators can promote their destination product for a small advertising fee relative to the historical cost of advertising in inflight magazines or paying expensive commissions.

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