Vivo Energy unveils 12-week consumer promo as it opens 250th service station




Vivo Energy Kenya (VEK), the firm which distributes and markets Shell-branded fuels and lubricants in the country, has opened its 250th Shell service Station, Shell Kamakis service station, located on the Eastern Bypass and unveiled a national consumer promotion to reward and appreciate consumers.

The 12-week promotion, dubbed Jaza Raha Na Shell, Shinda Nyumba, will see consumers win various prizes daily, weekly, and monthly. The participating brands in this promotion are Shell FuelSave Unleaded, Shell FuelSave Diesel, Shell V-Power, and all Shell Lubricants available at Shell services stations and spare-parts shops countrywide.

“The Jaza Raha Na Shell, Shinda Nyumba promotion affirms our commitment to our customers, who are the key drivers of the transport industry. We want to give them a head start getting into the festive spirit by appreciating and rewarding them with prizes that will boost their economic livelihoods,” said Hans Paulsen, Vivo Energy Executive VP for East and South regions.

(TOP: Vivo Energy Kenya MD, Peter Murugi – right – handing over a branded t-shirt to truck owner, Josephat Waruru – second right. Pointing at the t-shirt are Vivo Energy Executive VP for East and South Regions, Hans Paulsen – second left – and Shell Kamaki’s Retailer, Lucy Mwiti – left).

To participate, consumers will receive a scratch card to reveal an alphanumeric code upon purchasing Shell Fuels or Shell Lubricants. The Consumers will then dial *384*300#, text the code to follow the prompts, and input the code. Consumers will be notified of their entry to the promotion.

For eligibility to participate, motorcyclists will be required to spend a minimum of Kshs 300, while motor vehicle drivers will be required to spend a minimum of Kshs 1,000.

The grand prize winner for the ‘Jaza Raha Na Shell, Shinda Nyumba’ will receive a three-bedroomed house, and the second biggest winner will drive off with an Isuzu NMR Truck.

In addition to the festivities connected to the promotion, Vivo Energy Kenya is celebrating the opening of Shell Kamakis service station, the 250th service station in its retail network.

The fully-fledged service station, which has a capacity to pump 450,000 litres of fuel per month, is strategically positioned to capitalize on the Eastlands and Eastern bypass traffic market.

Convenience Retailing (CR) is a key growth pillar for Vivo Energy Kenya.  With a focus on the growing number of consumers in Kenya who have an affinity for quality brands, Shell Kamakis will house several reputable entities in the financial, health, and quick service restaurants sectors, providing both motorists and shoppers the opportunity to experience all round quality services at the service station.

Speaking on the official service station opening, Hans Paulsen said that the company is always looking to implement new avenues to ensure our customers’ convenience is addressed, whenever they visit Shell service stations.

“We are excited by this opportunity to open this new location. The availability of several complementary functions including restaurants, banking facilities, a satellite hospital, drycleaner and a convenience store at this outlet provides a holistic and improved customer experience. The establishment is a prime example of like-minded companies coming together with the primary objective of providing customer-centric solutions for their customers.” said Mr. Paulsen.

Vivo Energy Kenya has a fuels storage capacity of 87,625 m³ and over 200 service stations, with many offering Shell Cards and convenience retail stores. Vivo Energy Kenya employs 204 people.

Vivo Energy operates and markets its products in countries across North, West, East and Southern Africa. The Group has a network of over 2,400 service stations in 23 countries operating under the Shell and Engen brands and exports lubricants to a number of other African countries. Its retail offering includes fuels, lubricants, card services, shops, restaurants and other non-fuel services. It provides fuels, lubricants, liquefied petroleum gas (LPG) and solar energy solutions to business customers across a range of sectors including marine, mining, construction, power, transport, and manufacturing.

The Company employs around 2,700 people and has access to over 1,000,000 cubic metres of fuel storage capacity. The Group’s joint venture, Shell and Vivo Lubricants B.V., sources, blends, packages and supplies Shell-branded lubricants at plants in six countries.

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