A digital marketing strategy extends online commerce. Marketing is the final step to sales and conversions for the vendor. Customers who are happy with the product or service will come back and tell their friends about it.
What if we say that digital marketing can pose some privacy and security risks? Uh-uh, you read that right!
Throughout this article, we’ll examine the digital marketing security threats. Marketers who want to avoid experiencing an unfortunate business endpoint should put security concerns first in their minds.
Any digital business that uses digital business pathways and platforms is subject to the same security concerns as digital marketers. In contrast, cybersecurity threats tend to target digital marketers’ most lucrative targets with the greatest amount of data!
How Digital Marketers Can Keep Security at the Forefront
Mountain climbers have a goal to reach the summit, but safety must always take precedence. Security should also be a top priority for digital marketers when setting their goals. Spreading damaging malware could lead to dire consequences. Being aware of the threats is the first step. Your website and associated accounts can be compromised the worst way a digital marketing agency can.
Cybersecurity challenges can be found in these areas:
- CRM (Customer Relationship Management)
Every company relies on CRM. It keeps track of crucial business information. Cyberattacks are possible because CRM contains sensitive data and functions.
For digital marketing, CRM systems identify, collect, and store data about customers. Therefore, malicious attack vectors may be exploited. Zoho, HubSpot Sales, and Salesforce are among the popular CRM systems. Despite regular software updates, such systems may still suffer compromises and malicious attacks.
Data breaches, DDoS attacks, ID theft, and malware are some of the methods used by cybercriminals. A CRM system comprises multiple platforms and integrates with multiple functions. Responsibility is unevenly distributed. As a result of this false sense of security, cyberattacks are more likely to occur.
Security systems must be managed proactively by every department within an organization. That way, there are fewer weak links to exploit. Businesses can lower their risk of attack by implementing the following:
- Cybersecurity software
- Putting up firewalls
- Using VPNs
- E-mail Marketing
The importance of email marketing in digital marketing cannot be overstated. However, phishing and spear-phishing are a challenge.
For example, Anthem (a health insurance company in the United States) was the victim of a cyberattack in 2015, in which hackers gained access to the personal information of over 80 million customers.
Over $100 million was lost due to the company’s data breach. Phishing emails were used to infiltrate the company.
It’s not new to come across phishing scams. Phishing attacks are on the rise as more businesses use email marketing as a marketing channel.
The sophistication of phishing attacks increases as more companies transition to the digital world. Businesses of all sizes are vulnerable to these attacks since they are largely unaware of the risks.
The customers are the loopholes that allow attackers to break into your business via email marketing. Customer vulnerabilities are sought by attackers.
Attachments and hyperlinks can enable cyberattacks from the attackers.
Email hijacking can be reduced by:
- Update the ISP and the servers
- Make sure all email marketing efforts are monitored and secured. Email marketing applications use encryption to ensure only the intended audiences receive email marketing emails.
- Learn how to identify phishing emails and help educate the marketing team and customers.
- Social Media Marketing
Communication and interaction have transformed thanks to social media!
Facebook and Instagram can be used by companies today as a storefront for showing products, selling products, as well as engaging with customers to acquire and convert them. But they do so at the risk of exposing themselves to risks.
It is possible to steal an individual’s identity through social media. Users who download all the attachments, those who give confidential information, or those with weak user account passwords are at risk.
By using these platforms, attackers can target companies through their users and find vulnerabilities.
Social media marketing teams should take the following precautions:
- Strengthening passwords
- Keeping track of activity on social media
- Making sure customers are aware of social media attacks
- Ensuring that privacy settings are strictly enforced
Businesses are found to be vulnerable to social media attacks because of social sharing. Developing a social media marketing strategy that is security-aware is crucial. All members of the marketing team will remain aware of security risks in this manner!
- Online Businesses
Digital marketers find it difficult to convert prospects because eCommerce systems are vulnerable. Cybersecurity flaws and identity theft pose vulnerabilities in eCommerce systems.
No matter how hard the digital marketing team tries, consumers may not take any action when they feel their data is not secure or their financial accounts are at risk.
Every business success depends on providing a truly authentic eCommerce customer experience, which includes acquiring, retaining, and growing customers. Every marketing strategy should focus on acquiring, retaining, and growing customers!
Various security strategies need to be adopted by companies to minimize any concerns their customers may have about online transactions. Businesses can alleviate customers’ fears by implementing SSL protocols and a two-factor authentication method.
A secure transactional process may not be guaranteed by multiple security strategies. However, it assists in providing a robust security system that discourages hackers from launching attacks against eCommerce platforms!
- Educating and Securing Digital Marketers
Every aspect of digital marketing is subject to security risks and threats. Data is shared and parceled across systems and platforms during marketing campaigns.
Although security systems and software may have loopholes, marketing teams and customers are the primary weak links.
Businesses should discuss the risks associated with data transfer across different platforms with their marketing team and with their customers. Some topics that could be discussed include:
- Detecting phishing emails
- Setting strong passwords as a requirement
- A storage device that is external to the system
- Confidentiality of login information
- Scheduling & Time
Cyberattacks are preventable with proper scheduling and time. The most effective strategy to safeguard an organization is to identify the risks and where they exist.
Companies can identify where data comes from, how it’s stored, and how it’s transferred. Does the data have adequate protection? What security measures do they have in place?
Have the company’s digital marketing channels ever posed any threats?
It could be difficult to ensure that employee use of personal phones and computers does not compromise the security framework in place if the employees use them at work.
Ensure that there are no gaps in responsibility between departments by working together!
The Bottom Line
A possibility of attack exists at all times. To ensure that your organization is safe at all times, your digital marketing team must monitor all internal and external risks.
For a company to achieve cybersecurity success, it must close all the holes in its software systems and strengthen its human resources.
When it comes to software and hardware systems, weak links can be narrowed down through constant updates, but when it comes to people, education is best suited.
When a company experiences a cyberattack, it should have a disaster management plan and strategy for managing the attack. Notifying customers immediately after an attack can be one of these strategies!