Samsung partners with BrandCart to launch online brand shop




BrandCart has launched an online brand shop in partnership with Samsung Electronics East Africa that will focus on the consumer electronics segment. The launch took place at the Samsung Electronics East Africa Offices in Nairobi. Present during the launch were Sam Odhiambo, Head of Consumer Electronics Division, Samsung Electronics East Africa; Joseph Wesonga, Product Manager, BrandCart; and other Samsung and BrandCart representatives.

The launch event was also lives streamed to tech enthusiasts through the electronics company social media pages.

The launch of the online brand shop comes at a time when online shopping is at an all-time high in the Kenyan market. “Internet accessibility has created an increase in online shopping in Kenya, therefore we want to ensure that all Samsung electronics are available to customers at the convenience of their fingertips,” said Sam Odhiambo.

The online brand shop will stock a wide range of electronics including televisions, fridges, microwaves, sound-bars, among others.  The platform will also allow for multiple payment options such as mobile banking among others. There will be delivery options to every corner of the country allowing for all Kenyans to make purchases from the platform free of charge. Additionally, customer can pay for their goods upon delivery.

“40% of Kenyan’s are connected to the internet. That means we have a potential customer base of 22 million Kenyans ready to shop on the platform. We have a wide range of products that meets every Kenyan’s needs and budgets. We have televisions, fridges, washing machines from as low as 24,000 Kenya Shillings,” added Odhiambo.

The online brand shop is accessible through here. It allows customers to explore electronic products of their choice and compare from a range of items before making a purchase decision.

Through the platform customers can learn about new technologies on Samsung products such as the bespoke range of fridges, the Neo QLED range of televisions, the Crystal UHD TVs, the Frame TV among many other interesting models. The launch of the Samsung online brand shop comes with great discounts as well as great prizes for the first 100 people who make a purchase online.

All electronics purchased on the platform come with a 24 months’ warranty for QLED and UHD TVs and 12 months’ warranty for all other products courtesy of Samsung Electronics.

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