Rise to the Challenge: Redmi Note 11 series coming to Kenya on February 17, 2022   

The Xiaomi Corporation has announced that the much-anticipated Redmi Note 11 Series will launch in Kenya on 17 February 2022. As a build up to the launch, the ‘Rise to the Challenge’ campaign has been kicked off with a campaign song by Exray, Ndovu Kuu and Jovial. The song challenges people to rise to the challenge, to belief in themselves and go after their passions.

With the song that dropped on Friday February 11, 2022 with a music video, Xiaomi dares the public to a music challenge. To take up the challenge, one should record themselves doing the choreographed dance or singing to the lyrics and post it on IG or TikTok with the hash tags #XiaomiMusicChallenge & #RiseToTheChallenge. Those who will receive the highest likes and views will be rewarded with Xiaomi merchandise such as Redmi phones, Mi Smart Bands, ear buds etc.

Introducing the Redmi Note 11 Series is just the beginning of Xiaomi’s 2022 objective to satisfy Xiaomi fans’ appetite for cutting-edge technology and further elevate user experiences. The spirit of the Redmi Note 11 Series also acts as a call-to-action to Xiaomi fans, inspiring them to rise to their everyday challenges and create a better version of themselves. As the year progresses, the company is set to release smartphones and AIoT technologies that enable Kenyans to make the most of every moment.

As a hugely popular product series with over 240 million units sold worldwide, Redmi Note Series continues the legacy of challenging what is possible. The series of mid-range devices is set to offer superior specs in the realms of camera, display, battery and charging efficiency, providing high-level performance to suit the ever-evolving needs of consumers across the board. Redmi Note 11 Series is the next step in Xiaomi’s global mandate to make innovative technology both accessible and affordable.

Xiaomi is a brand loved by its fans, who enjoy engaging with it online. It officially launched in Kenya in 2018 with at least 10,000 Xiaomi fans on the firm’s Facebook community. By 2019, it had over 100,000 fans and 200,000 fans at the end of 2020. By end of 2021, Xiaomi became the most successful brand online with over half a million fans in Kenya and over 50,000 monthly sales.

Join the challenge here; – https://risetothechallenge.co.ke #XiaomiMusicChallenge #ChallengeYourself

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018. Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.

Embracing its vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is one of the world’s leading smartphone companies. The brand’s market share in terms of smartphone shipments ranked number 3 globally in the third quarter of 2021. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, more than 400 million smart devices connected to its platform as of September 30, 2021, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2021, the company made the Fortune Global 500 list for the third time, ranking 338th, up 84 places compared to 2020.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.


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