By Andre Oentoro
Video marketing has become one of the most popular marketing strategies in the past few years. In addition to content marketing, Video marketing is known to be an effective way to generate leads and increase brand awareness for every business.
Video marketing is also better than any other content that can interact with customers, which may lead to customer engagement. This is a big win for every business to move to another level.
Some examples of videos that are commonly used in marketing strategies are explainer videos, live videos, video testimonials, and 3D Animation, just to name a few.
Most companies do not use this premium content to its full potential. That’s why it’s important to know how to use video marketing properly to attract potential customers. Here are six tips for generating leads through video marketing for your business.
1. Create Gated Content
The first tip is to create gated content for your video. Gated content is any content locked behind a form that requires visitors to fill in their information. It helps you get your customers’ data as they willingly give their data to see more videos from you.
So, you can start to make sure some of your video content requires opt-in from an audience of at least their name and email address. Then, convince your audience of the benefits they will get once they opt-in. You can target them back via email or other forms of online advertising.
2. Add Videos on Landing Pages
Another tip is to place highly engaging content on your landing pages that will help you generate more leads. A landing page is a very important page on your website. That’s because landing pages are designed to convert. They tend to look simple with fewer distractions compared to your home page or any promotional page.
This is where you are just one step closer to persuading your prospects to convert.
In that case, those strong pages can be much more effective if you put your videos there. Viewers can focus on the content and gain more confidence in buying when they watch compelling videos.
You can use simple, easy-to-understand, and straightforward videos like explainer videos to convince potential customers. It is a short marketing video used to explain your company’s product or services which is usually displayed on a landing page.
3. Include Videos in Email Marketing
The next tip is to include your videos in email marketing to help your business generate leads effectively. According to data statistics, over 81% of small businesses still rely heavily on this method for their key customer acquisition channel.
However, the chance of your customers opening your email is never outright. When you’re just reaching out to a new prospect, it’s very important to make your email stand out.
Therefore, you should embed your video as it can increase the click rate by 96%. That means the more people click on your email, the higher your chances of generating leads with videos.
4. Place Testimonial Videos on Your Website
Placing video testimonials on your website is a powerful strategy, not only to gain customers’ trust but also to generate leads and increase conversion rate.
Most customers always trust online reviews before buying a product. In this case, customer testimonials have the highest rating for building trust.
In essence, it’s a good idea to place a video testimonial on your product or service page to gain your audience’s trust and lead them to make a purchase.
If you can create a compelling testimonial video, you will give the potential more trust and confidence in converting. When they trust your brand enough, they provide it to complete their contact form.
5. Insert Obvious Calls-to-Action (CTAs)
Annotations and other forms of pop-out CTAs are a great way to ensure your audience is engaging with your content and moving on the marketing path they want to take.
So including a call to action in your video content will motivate your audience to take the action you want them to take.
Those who view your videos can click on the link and go directly to your website. This will automatically increase your website visitors which will boost your search engine ranking.
For example, if you’re a specific service or product and the annotated text link appears at that exact moment. This is a great way to link people to other content you want them to see.
6. Leverage the Power of Social Media
When you want to generate leads and increase brand awareness, social media is the right place with the most users on the Internet. You can share your video on other social networks, such as YouTube, Facebook, Twitter, LinkedIn, Pinterest, Google+, etc.
This will help your business to reach wider audiences and increase conversion rates because videos become the most shared content on social media and tend to catch the audience’s attention easily.
Now you have a better understanding of how you can use video marketing to generate more leads for your business. Today, generating leads with video has become a simple and effortless method of digital marketing.
For marketers who are ready to go the extra mile, lead generation is always the next best step after brand awareness and engagement. They can help you with retargeting, remarketing, and even getting your business message across to your potential customers.
(Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order). Twitter: @breadnbeyond. Email: firstname.lastname@example.org. LinkedIn: Andre Oentoro).