Safaricom recruits over 300 local staff ahead of Ethiopia launch this year




Safaricom is set to launch commercial operations in Ethiopia within the year as part of the company’s regional expansion efforts to provide modern telecommunications services to over 112 million Ethiopians.

In readiness for the commercial launch, Safaricom Ethiopia has recruited a team of over 300 staff, of which 50% is local talent, with plans of reaching 1,000 in the next financial year. The business has also recruited distributors, secured four retail shop locations and set up the first outsourced call centre in Addis Ababa.

(TOP: Anwar Soussa, the MD of Safaricom Ethiopia).

Safaricom Ethiopia has secured approvals for towers development, built two data centres, made the first test call, sent out the first test SMS and completed the first data session.

“We have made significant progress towards a commercial launch. We are engaging with the Ethiopian Communications Authority and other relevant partners about the requirements for ensuring a commercial launch this year,” said Peter Ndegwa, the Safaricom CEO, said during the announcement of the telco’s Full Year 2021/2022 results on 12 May which saw net income increase by 5.4% to Kshs 72.35 billion for Safaricom Kenya and declined 1.7% to Kshs 67.50 billion including the impact of Kshs 4.66 Billion financing costs for the Ethiopia business.

Mr Ndegwa said Safaricom Ethiopia plans to bring mobile financial services to Ethiopia. However, this is subject to the licensing and regulatory process by the Government of Ethiopia.

Safaricom increased its Service Revenue by 12.3% to Kshs 281.11 billion and Earnings Before Interest and Tax (EBIT) by 13.5% to Kshs 109.13 Billion. Voice service revenue grew by 0.8% to Kshs 83.21 Billion; mobile data revenue grew by 8.1% to Kshs 48.44 Billion, while M-PESA revenue grew by 30.3% to Kshs 107.69 Billion.

Mr Ndegwa said: “Our strong growth and achievements this financial year are due to the strong strategy execution, a dedicated staff force, and the business commitment to prioritize the needs of our customers. We will continue to be a sustainable purpose-led business as we transition to become a technology company by 2025.”

The continued focus on customers led to a 6.4% increase to 42.44 Million in one month active subscribers for the period, with customers growing across all revenue streams. Safaricom invested over Kshs 39.34 Billion in Capital Expediture (CAPEX) in Kenya to maintain and expand the network and ensure Kenyans enjoy reliable network coverage across the country and uninterrupted data services. Safaricom also invested Kshs 10.44 Billion in Ethiopia as we fast track our network rollout plans. This brings the total CAPEX spend for the year under review to Kshs 49.78 Billion a 42.4% increase from last year.

M-PESA, which marked its 15th anniversary this year, hit the 30 million active customer mark in Kenya. A significant sign of M-PESA’s progress was the 63.4% growth of Lipa na M-PESA merchants to just below 500,000. M-PESA now has over 3.2 million businesses accepting payments under its portfolio, while the M-PESA business app has about 100,000 active businesses.

With the new business strategy and the renewed focus on the customer, Safaricom, in the new Financial Year, plans to accelerate new growth areas, delivering superior customer experience in order to be a purpose-led Technology Company by the end of 2025.

“The Board is encouraged by the recovery in the business from the pandemic in the past year. Two years into Safaricom’s new strategy, the Board continues to support the management in the business plans recording strong achievements in this financial year,” said Michael Joseph, Chairman, Safaricom.

In the Financial Year, Safaricom launched intuitive and innovative new products that directly address specific customer pain points. Such as Nyoosha Shillingi, the mobile data new pricing plan that is giving more value to  customers at no extra cost. Halal Pesa the first Shari’ah-compliant based digital financing product in partnership with the Gulf African Bank powered by M-PESA. Additional products in the pipeline include the Visa virtual card by M-PESA GlobalPay to support international online payments (and subject to regulatory approvals), and the M-PESA junior product for children who may have access to mobile phones.

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