3 co-founders of Field picked as Endeavor Entrepreneurs at international selection panel

Endeavor has announced that the three co-founders of Field – that is Michael Moreland, Justin Lorenzon, and Peter Bunor – have been selected as Endeavor Entrepreneurs at the 26th Virtual International Selection Panel (vISP) held in April 25 – 28, 2022.

The ISP is the culmination of a rigorous multi-step selection process to identify high-impact entrepreneurs who demonstrate the potential to leverage Endeavor’s resources and mentorship to create large-scale wealth and jobs and are committed to reinvesting their time and resources in their local entrepreneurship ecosystems to help others take off.

(TOP: Justin Lorenzon, Peter Bunor, and Michael Moreland, the co-founders of Field).

Field is a technology-enabled pharmaceutical distributor that provides retail pharmacies with access to data-driven planning, fulfillment, quality medication, and inventory financing. Pharmacies are the first port of call for millions of Nigerians to access any form of healthcare service. There are around 5,000  registered pharmacies in the country (1 for every 42,000 people), situated in 190 of 774 Local Government Areas. Today, Field Intelligence serves over 1,630 retail pharmacies across Nigeria and Kenya. Field is on a mission to transform Africa’s fragmented pharmaceutical landscape that is estimated to be worth $65B+ and growing at a CAGR of 9.8%.

Tosin Faniro-Dada, the MD and CEO of Endeavor in Nigeria, said she was excited to welcome Michael, Justin, and Peter into Endeavor’s network, which includes some of the world’s most exciting scale-up entrepreneurs and most experienced mentors and investors.

“The majority of Nigeria’s 200 million population does not have reliable access to high-quality medicines or care. Fixing Africa’s pharmaceutical distribution is clearly important for quality healthcare on the continent, and Field Intelligence’s growth over the past seven years is evidence that the company’s valuable services are in critical demand. Michael, Justin, and Peter are inspiring founders and their relentless focus on scaling Field serves as an inspiration to high-impact entrepreneurs everywhere,” she said.

Speaking on their selection experience and joining the Endeavor network, Michael Moreland, CEO and co-founder of Field said: “We are delighted to have been selected to join Endeavors Global Network, a prestigious community of some of the most exciting innovators and venture builders around the world. For us, Endeavor is a platform to accelerate our growth and contribute meaningfully to the broader entrepreneur ecosystem in Nigeria and beyond.”

Michael Moreland, Justin Lorenzon, and Peter Bunor, were selected into the Endeavor network by a panel of global business leaders including Bruno Wauters, Houbii (Endeavor Mentor), Chris Misner, fmr. Roblox (Endeavor Global Ambassador), Chris Zook, fmr. Bain & Company, Inc. (Endeavor Mentor), Edgar Bronfman Jr., Accretive (Endeavor Global Board Chair), Francisco Alvarez-Demalde, Riverwood Capital (Endeavor Global Ambassador); João Del Valle, EBANX (Endeavor Entrepreneur); Ken Njoroge, Cellulant (Endeavor Entrepreneur); Mac Schuessler, Evertec, (Endeavor Puerto Rico Board Member); Melissa Guzy, Arbor Ventures (Endeavor Mentor); Noah Breslow, Bain Capital Partners (Endeavor Mentor); Paulo Veras, fmr. 99 (former Endeavor Brazil MD and Board Member); Qais Sabri, Eon Dental (Endeavor Entrepreneur); Roberto Dagnoni, Mercado Bitcoin (Endeavor Entrepreneur); Sandi Mays, ColdQuanta (Endeavor Board Member); Santiago Suarez, ADDI (Endeavor Entrepreneur); Selina Tobaccowala, Openfit (Endeavor Mentor); Steve Ciesinski, SRI International (Endeavor Mentor); and Vassil Terziev, Eleven Ventures (Endeavor Bulgaria Board co-chair).

  • Michael Moreland Michael: Moreland is the CEO and co-founder of Field leading the company for over seven years. He has dedicated over ten years of his career to building health technology products and services in Africa with the aim of improving access to quality care.
  • Justin Lorenzon: Lorenzon is the CTO and co-founder of Field and has led the technical side of Field for over seven years. Justin has spearheaded Field’s innovative technology and design to create products and services in Africa with the aim of improving access to quality care.
  • Peter Bunor: Bunor is the Shelf Life Co-founder and Global Growth Lead at Field and has been with the company for over seven years. Since joining the company in late 2015, Bunor became the Growth Lead in 2018, requiring him to govern all aspects of sales, marketing, external communications, business development and leading on expansions across multiple markets.

As part of Endeavor’s network, the newly selected entrepreneurs will gain access to comprehensive, strategic, global support services, including introductions to local and international business mentors, investors, and volunteers from Fortune 500 consulting firms who will help them address key needs.

Endeavor Entrepreneurs have had a significant track record of impact. Endeavor Entrepreneurs have created more than 3.9 million jobs, generate combined revenues of over $28B, and help build sustainable growth models in their home countries.

Field is the 15th company selected into the global Endeavor network through the regional affiliated office in Nigeria. All three entrepreneurs represent the growing expectation for exceptional entrepreneurs with big ambitions and the ability to execute at scale. They join Gbenga Agboola and Ife Orioke (Flutterwave), Ngozi Dozie and Chijioke Dozie (Carbon), Etop Ikpe (Autochek), Abasi Ene-Obong (54gene), Tayo Oviosu and Jay Alabraba (Paga), Ekechi Nwokah (Migo), Jasper Graf von Hardenberg and Christian Wessels (Daystar Power), Bukky George (HealthPlus), Obi Ozor and Ife Oyedele (Kobo360), Kene Okwuosa and Moses Babatope (FilmHouse Group), Onyekachi Izukanne, Michael Ukpong, and Ruke Awaritefe (TradeDepot), Tosin Eniolorunda and Felix Ike (TeamApt), Adegoke Olubusi, Tito Ovia, and Dimeji Sofowora (Helium Health), and Adetayo Bamiduro, Chinedu Azodoh, and Guy-Bertrand Njoya, the co-founders of Metro Africa Xpress (MAX).

Founded in 1997, Endeavor is a global organization with a mission to unlock the transformational power of entrepreneurship by selecting, supporting, and investing in the world’s top founders. Today, Endeavor’s network spans nearly 40 markets and supports more than 2,300 entrepreneurs, whose companies generate combined revenues of over $42 billion, and have created more than 3.9 million jobs. Endeavor’s unique entrepreneur-first model and network of trust provide a platform for founders to dream big, scale up, and pay it forward to the next generation of entrepreneurs.

Endeavor launched its Nigeria office in 2018 to select and support the best founders of companies at the scale-up and growth stage, who recognise a responsibility to pay it forward and multiply their impact in Nigeria’s entrepreneurship ecosystem. In Nigeria, Endeavor aims to select 4-6 companies a year and today there are 30 Endeavor Entrepreneurs leading 15 companies in their portfolio.

Field Intelligence is a leading pharmaceutical supply chain provider within Nigeria and Kenya that aims to reshape the pharma value chain by turning the supply chain underlying it into a strategic tool for access and growth. Founded in 2015, Field Intelligence works collaboratively with African governments by delivering and scaling healthcare programs, catering for Africa’s small private pharmacies, and providing data-led technology that aids inventory management and access to products.


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