TikTok unveils contest to celebrate Africa in partnership with Confederation of African Football




TikTok, the video and entertainment platform, is launching a new challenge in collaboration with the Confederation of African Football (CAF) using the hashtag #KeepUpWithAfrica. The contest comes as part of the celebration of Africa Day on 25 May to recognize Africa by shining a light and celebrating the talent that African footballers possess and share with fans around the world.

TikTok users can join thousands of participants to show their keepie uppie skills, using the duet feature in-app and tagging the #KeepUpWithAfrica challenge on TikTok, or even show the world their African spirit by doing their own video, tagging @caf_online, and using the #KeepUpWithAfrica hashtag.

Commenting on this fun and exciting challenge, Boniswa Sidwaba, Head of Content Programming at TikTok in Africa, said:“There is no better way to celebrate Africa Day than with all the sportsmanship the game of football portrays, particularly being the sport that unites all people from different ages and social and cultural backgrounds.”

Sidwaba expressed her gratitude and excitement for the long-term partnership with CAF, praising its role in supporting sports in Africa. She also stresses the vital role TikTok plays in supporting talents worldwide in all fields and its keenness in providing TikTok’s community with the tools that facilitate content creation.

Some of the footballers that are participating in the challenge are Vincent Aboubakar, a Cameroonian football star who plays in the Saudi Professional League and the Cameroon national team; Ahmed Musa, a Nigerian professional footballer who played for the English club Leicester City; Edouard Mendy, the goalkeeper for Premier League club Chelsea; Onome Ebi, Captain of Nigeria national women’s football team and a defender in a Belarusian club; Amr Al-Sulayya, who plays for the Egyptian club Al-Ahly; and Mahmoud Hamdi Al-Wensh, a professional footballer currently playing for the Egyptian club Zamalek.

All those, in addition to some of the most talented football content creators such as Kenya’s Elisha wa chocha.

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