71% of SMEs in Africa, Middle East and Eastern Europe have seen rise in online sales

Data from Mastercard’s 2022 Borderless Payments Report has revealed that two in five (46%) small and medium sized businesses (SMEs) in Africa, Middle East and Eastern Europe (EEMEA) are earning more money than before the pandemic. According to the data, online business and international sales are key drivers, with seven in ten (71%) recording above-global-average growth in online sales, while 77% are planning to do more business internationally going forward.

The research, which covered over 3,000 small businesses from around the world, highlighted that 75% of SMEs had to make changes to their business model to survive the pandemic whilst 64% globally believe it has changed how they will do business forever. The pandemic has accelerated digital transformation to tap into cross-border opportunities, with nearly half (49%) in EEMEA saying they now do more business internationally.

Almost three-quarters (64%) of respondents credit cross-border payments with enabling their business to grow, making it clear that cross-border payments will be a key focus for business growth across the EEMEA region, and therefore economic recovery, moving forward. 59% said they are now making and receiving more cross-border payments than they were prior to the pandemic. In fact, seven in ten (72%) say the pandemic has allowed them to source more competitive quotes from suppliers across borders and 46% say using international suppliers reduces risk.

Stephen Grainger, the Executive VP, Mastercard, said: “The unprecedented disruption introduced by the pandemic has realigned regional and global economics, with many SMEs looking keenly towards prospects in new markets. With small businesses in EEMEA and across the world growing their international customer and supplier networks at pace, especially online, it’s crucial that financial institutions have the right cross-border solutions in place to support them. Cross-border payment systems must become faster, cheaper and more secure. Through a single point of access, Mastercard Cross-Border Services allows businesses to send and receive money safely and with the certainty they crave.”

Through partnerships with financial institutions around the world, Mastercard is empowering every business to address these issues and improve cross-border payments for both businesses and individuals. Mastercard Cross-Border Services allow people and businesses to send and receive money securely, and with upfront visibility of timings and fees to provide people and businesses with more confidence and predictability.


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