Startimes boosts local content offering across all subscriber bouquets 

Pay Television broadcaster StarTimes Media has enhanced local content availability across subscriber bouquets which has seen subscribers on both terrestrial and satellite platform access a variety of Kenyan productions including unscripted reality shows, crime dramas, series among other genres.

The broadcaster’s latest addition, FIHI, done by Zamaradi productions, is already airing on Rembo TV across Nyota, Basic and Classic bouquets on terrestrial platform and also on Nova, Smart and Super bouquets on satellite platform which has facilitated subscribers enrolled to the StarTimes pay television platform to have an array of original Kenyan content to complement the international offering available on the platform.

Speaking on the recent addition, StarTimes Regional Marketing Director Aldrine Nsubuga noted the brand has sustained local content investment efforts as outlined at the beginning of the year where the company committed to inject an additional Ksh.200 Million investment in local content development following the success of the company’s local content channel – Rembo TV.

“This year alone, our subscribers have access to various local productions including NIA, Kupatana, Borderline and now FIHI. We have remained true to our commitment to grow our local content investment as we endeavor to secure content that our subscribers demand for towards our quest to offer increased value for money,” noted Mr. Nsubuga.

FIHI will be airing every Monday to Friday at 8pm. The production is a drama series on Bridget, a widow left with 4 children in a spiral of misplaced love, betrayal, the need for money and the selfishness that is the human spirit. Left with nothing following her husband’s death, she finds herself in the midst of constant struggle to hold the family together, despite tearing itself from within.

The increased local content investment will bring StarTimes overall spend to over Kshs 400 million by the end of the year (up from Kshs 200 million in 2019) towards securing exclusive self-produced and acquired content from renowned local content developers in the country as the company seeks to develop unique genres that subscribers will easily resonate with while at the same time ensuring the content is appropriate for the whole family television viewing experience.

“Subscribers can look forward to increased local titles on the StarTimes platform with the exciting part being we will explore diverse content genres over and above the dramas which have dominated our screens in the past,” added Mr. Nsubuga.

The broadcaster is equally leveraging on its online streaming application StarTimes ON to not only provide its pay television channels on the go but continues to grow its video on demand content available for viewing and download to both subscribers and non-subscribers.


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