Absa Bank Kenya partners with Visa in domestic and cross-border remittance service

Absa Bank Kenya has partnered with global payments technology platform Visa to launch a domestic and cross-border remittance service that will allow seamless person-to-person money transfers and persons-to-businesses payments via the Visa Global network.

The Absa Visa Send Money, a first-of-its-kind market solution, will allow Absa debit and credit cardholders to transfer funds from their Visa Card accounts to any overseas or domestic Visa debit, credit, or prepaid cards via the Hello Money USSD and Absa mobile banking app.

(TOP: L-R – Corine Mbiaketcha, the VP and GM for Visa East Africa and Jeremy Awori, the MD, Absa Bank Kenya, officially launch the Absa Visa Send Money service).

With the introduction of Absa Visa Send Money, Absa customers will only need to enter the beneficiary’s Visa card details or linked mobile numbers to complete the funds transfer in a quick and secure manner. With Absa-Visa Send Money service, customers can transact at scale, with a maximum transaction value of KES 1 million, for both domestic and international transactions.

All transactions will be completed in a few steps, and customers will benefit from digital and secure remittance service via Visa Global networks that eliminate the need to go to an Absa branch to fill out or re-enter pre-registered information. Absa Bank Customers will also be able to easily send out money to their families for school fees, medical care, shopping or trade partners within and out of the country.

Speaking during the launch, Absa Bank’s MD Jeremy Awori described the solution as a game changer in cross-border money transfers, allowing customers to complete transactions within the bank’s digital platform in a matter of seconds.

“We are excited to have partnered with Visa as we avail this innovative customer proposition, the latest addition to our growing portfolio of services and solutions launched to deliver faster, more secure, and convenient remittance processes for Absa customers. The new remittance service is designed to simplify Absa customers’ remittance experience allowing them to enjoy near real-time fund transfers to friends and families overseas,” said Awori.

“With the rise of digital payments, this partnership strives to bring digital-first solutions and we will continue to provide services that meet our consumers’ increasing expectations for seamless and secure ways to move money globally.”

Corine Mbiaketcha, the VP and GM for Visa East Africa, said: “Visa Direct is a simple, fast and a secure way for individuals to transfer funds directly to eligible Visa debit and prepaid accounts. We strive to help make a difference in people’s lives by innovating to remove friction from traditional and time-consuming money-movement processes. We are proud to partner with Absa and support their ambitions to lead the Kenyan banking industry with the latest digital solutions.”

This partnership comes at a time when remittances to low and middle-income countries like Kenya are expected to rise by 2.2 percent to Kshs 66.1 trillion in 2022 as part of the post-pandemic recovery, according to the World Bank. According to a Central Bank of Kenya report, Kenya is currently ranked third among sub-Saharan Africa’s largest recipients, trailing only Nigeria and Ghana, with a total of Kshs 421.6 billion remitted by Kenyans living abroad in 2021.


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