Boomplay has announced a partnership with Telkom Kenya to enable subscribers to enjoy more affordable music streaming and downloads on the Boomplay app.
The partnership will make music more easily accessible to Kenyans, offering subscription packages that will enable Telkom users to access the over 75 million local and international songs on Boomplay for as low as Kshs 299 a month.
(TOP: Martha Huro, the MD for East Africa, Boomplay and Eric Achola, the Marketing Director, Telkom Kenya).
The package will also give Telkom subscribers access to ad-free music and unrestricted downloads from artists such as Otile Brown, Nadia Mukami, Khaligraph Jones, and Nikita Kering, amongst other homegrown and international artists whose music is available on Boomplay.
‘’This partnership is a great step in our journey to ensure that music is more affordable and accessible to users across the country. With millions of subscribers on their platform, Telkom offers the ideal opportunity to enhance our vision of ensuring the African music ecosystem unlocks its full potential,” says Martha Huro, Boomplay’s MD for East Africa.
Her sentiments were echoed by Telkom’s Marketing Director, Eric Achola: “With increased commoditization of the Internet, content is king and we are looking at leveraging our mobile data network to give our customers an unrivaled experience. It is strategic partnerships such as these that will make this happen faster.”
He added “This tie-up allows for growth and subscriber retention for both partners through affordable data by Telkom and new content on demand from Boomplay.”
The development is the streamer’s first partnership with a telco in Kenya.
Streaming music packages to be introduced will include daily at Kshs 49, weekly at Kshs 159 and a monthly subscription at Kshs 299, which will be charged from the subscriber’s airtime.
Boomplay is a music streaming and download service provided by Transsnet Music Limited. Boomplay houses millions of songs, videos, and entertainment news and allows its users to stream and download their favourite songs and videos and subscribe to access premium features such as ad-free streaming and saving music for offline play. Boomplay currently has over 70 million monthly active users (MAU) with a catalogue of over 80 million songs. The service is available globally on mobile through the Google Play Store for Android, App Store for iOS and on the web. The company has regional offices in Kenya, Nigeria, Ghana, Tanzania, Cote d’Ivoire and Cameroon.