Multinational media company and digital TV provider StarTimes Group has officially launched business operations in Senegal with an opening ceremony of its main agency on July 19, 2022.
Created in 1988, StarTimes has already made its digital TV and media service available to audience over 30 countries across Africa, achieving both popularity and credit during this time. The opening of the main agency in the West African is part of the dynamics of a sustainable establishment, revealed Houssainatou Diallo, StarTimes’ PR Manager.
(TOP: The StarTimes Media team in Senegal).
Established in Senegal since 2018 and in 30 other African countries, the project “Access to satellite TV for 10,000 African villages”, aims to cover 600 villages in Senegal. After the first phase, a first phase made it possible to access to satellite TV in 300 villages. The second phase is at 85 percent execution and will ends later in August. According to Ms Diallo, the Senegalese government and the Ministry of Communication will be responsible for checking on delivery of the project.
With regard to the 10,000 villages project, all the equipment is free, the beneficiaries of the project will be able to access the channels free of charge for a period of 3 months using the installed decoder at no expense. Then a bouquet payable is applied to ensure a profound maintenance of the equipment provided by well-trained local technical experts.
Startimes offers three different packages to its customers in Senegal. Currently it is broadcasting through more than 600 channels across Africa, 157 out of which are for Senegal.
In the meantime, Startimes Group has emphasized that it remains open to proposals of win-win partnerships with local media and content providers to co-benefit from a positive market while offering more value to audience.