Video campaign aims to curb online abuse and harassment of female politicians

The Kenya Women Parliamentary Association (KEWOPA) has launched a video campaign calling on the public to avoid and curb online abuse and harassment as well as physical violence against female politicians.

The campaign, dubbed #HeshimuDada, is an initiative of KeWoPa and Google Kenya among other partners.

The short video campaign (available on the KEWOPA YouTube channel) has voices from various female politicians and leaders in the country including Prof Margaret Kobia, the CS for Public Service, Gender, Senior Citizen Affairs and Special Programmes; HE Rachel Ruto, the Spouse of the DP William Ruto; HE Anne Waiguru, Governor, Kirinyaga County; Hon Gathoni Wamuchomba, Women Represetative, Kiambu County and the Chairperson of KEWOPA; and Hon Martha Karua, the NARC Kenya Party Leader and the Azimio Coalition’s DP Nominee.

In their messages, the leaders call on both the public and political contenders to be tolerant and accommodative towards each other in the political stage, regardless of gender, religion, tribal affiliation or any other perceived differences.

In her speech during the #HeshimuDada video campaign launch, Hon Gathoni Wamuchomba, the KEWOPA chair emphasized the important role technology can play to empower people who are likely to be victims, hereby helping to prevent online abuse and harassment and even violence against women online.

“KEWOPA has been mobilising its members, partners and resources to build the capacity and resilience of its members and to inspire up-and-coming women leaders to deal with these challenges as we go into the General Election on August 9,” stated Hon Wamuchomba in a speech read on her behalf by Mercy Mwangi, the head of the KEWOPA Secretariat.

“The climax of these efforts is a video campaign under the hashtag #HeshimuDada – respect women – that KEWOPA is releasing today featuring leading women in a rallying call for peace and a cessation of violence in all its forms, including violence against women in politics.”

As part of #HeshimuDada, KEWOPA members and women politicians are equipped with online safety tools and skills to help them mitigate the impact of online trolls and cyber-bullying. Members have also been trained on how to use Harassment Manager, an online tool which reviews tweets based on hashtag, username, keyword or date, thereby enabling users to detect toxic and harmful comments and mute or block perpetrators of harassment and hide harassing replies to their own tweets.

The KEWOPA chair noted that the Gender Gap continues to disadvantage girls and women, with the gender gap index score in Kenya rising to 0.69 in 2021, indicating that females were 30 percent less likely to have the same opportunities as males in the country.

“Violence against women is a serious problem and women in the public limelight are disproportionately targeted. During the 2017 elections, female candidates were many times more likely to be the victims of online and offline abuse than their male counterparts. Even in this campaign season, we have witnessed acts of violence against women in politics. When women and girls have access to the internet, they face online violence more often than men through a continuum of multiple, recurring, and interrelated forms of gender-based threats, according to UN Women,” added Hon Wamuchomba.

The Kenya Women Parliamentary Association (KEWOPA) is a membership association of all women parliamentarians drawn from across all political parties both elected and nominated in the Kenya’s Senate and National Assembly. KEWOPA has a current membership of 96. KEWOPA’s mission is to strengthen the participation of women in all spheres through capacity development, partnership building and strategic community engagement.


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