Safaricom begins phased city-by-city customer network rollout in Dire Dawa, Ethiopia




Safaricom has embarked on a large scale customer pilot of its network in Dire Dawa City, Ethiopia. The operation is part of the telco’s phased city-by-city regional network roll-out and rigorous service tests which will eventually culminate in the network’s national launch.

The customer pilot in Dire Dawa will be on 2G, 3G and 4G networks service and customers will be able to purchase SIM cards while picking their preferred numbers on Safaricom Ethiopia’s 07 prefix.

The Safaricom Ethiopia SIM cards will be available on branded shops (or souks) and come with a welcome offer of Data, Voice and SMS for customers to test and experience the network for one month. In addition to the welcome package, customers will be also be able to actively purchase airtime vouchers from branded shops (or souks) to recharge their airtime balance in order to continue using services on the network.

Three shops situated in Kezira, Meskelgna and Cornell areas will be open to the public for customer registration, purchase of devices and dedicated customer support.

On Safaricom Ethiopia’s test network in Dire Dawa, customers will be able to use data services, make calls and send SMS to Safaricom Ethiopia and Ethio Telecom subscribers, and also make international calls worldwide.

Customers will also have the option of accessing customer care services from the call centre in their preferred language (that is Amharic, Afaan Oromo, Af-Somali, Tigrigna, and English), by dialing 700 to speak to speak to a customer care representative.

“We are delighted to begin our customer pilot for Safaricom Ethiopia’s network and services in Dire Dawa. This is an important milestone as we begin opening the network to customers in order to test the end-to-end readiness of the technical and commercial operations ahead of the full network launch. We thank the Government of Ethiopia, the Dire Dawa City Administration, Ethiopia Communications Authority, community leaders, network, IT and distribution partners and all the other stakeholders for all their support towards realizing these and future milestones. We will continue to share updates, as we extend the network and customer pilot across other regions, towards our National Launch in October 2022,” said Anwar Soussa, the CEO, Safaricom Ethiopia.

“The customer pilot in Dire Dawa is part of switching on our network and services in 25 cities by April 2023, working in partnership with the Government, businesses, local communities, and other stakeholders as part of our long-term commitment to transforming lives for a digital future in line with the Digital Ethiopia objectives.”

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