Samsung partners with Prime Video to bring to life ‘The Lord of The Rings’ in 8K




Samsung Electronics has announced a collaboration with Amazon Prime Video, which offers fans the opportunity to experience exclusive 8K content from the much anticipated The Lord of the Rings: The Rings of Power series only on Samsung’s cutting-edge screens. The collaboration delivers exclusive 8K and early access content to Samsung Neo QLED 8K TVs and displays stunning detail straight from the screening room to the living room.

The series, ‘The Lord of the Rings: The Rings of Power’ brings to screens for the very first time the heroic legends of the fabled Second Age of Middle-earth’s history. This epic drama is set thousands of years before the events of J.R.R. Tolkien’s The Hobbit and The Lord of the Rings, and will take viewers back to an era in which great powers were forged, kingdoms rose to glory and fell to ruin, unlikely heroes and the greatest villain that ever poured from Tolkien’s pen threatened to cover all the world in darkness.

Samsung has been the world’s leading TV manufacturer for 16 consecutive years[1], and as such, will be the first to offer series content in 8K resolution through a custom sneak peek with exclusive scenes. Viewers will have the opportunity to experience the epic journey in unimaginable depth and detail on Samsung NEO QLED 8K TVs.

“Samsung prides in collaborations such as this, bringing the most premium display technology to its users. For the first time, fans can experience the striking imagery and unimaginable depth of colors and action of The Lord of the Rings: The Rings of Power on Samsung Neo QLED 8K TVs,” says Samsung’s Head of Consumer Electronics Division Sam Odhiambo.

“When considering how to immerse our global fans in the world of The Lord of the Rings: The Rings of Power, Samsung’s exceptional technology and screens felt like a natural fit,” said Andrew Bennett, the VP of Global Device Partnerships at Prime Video. “Samsung’s depth, detail and incredible passion for the series has started us on an amazing journey together one we can’t wait for audiences to experience.”

As a market leader in the development of 8K display technology, Samsung’s NEO QLED 8K TV’s deliver the most immersive home entertainment experience. Lord of the Rings fans can experience the Second Age of Middle-earth in pristine 8K resolution thanks to Samsung’s Neural Quantum Processor 8K while being wrapped in the action courtesy of Dolby Atmos and Object Tracking Sound, which is technology innovated by Samsung that follows all the action on the screen. Whether it’s the stunning vistas of the Khazad-Dûm, the majestic forests of the elf-capital Lindon, or the breathtaking island kingdom of Númenor, the Samsung NEO QLED 8K TV’s do not miss the action. Opportunities for fans to access the exclusive 8K trailer will be announced soon.

The Lord of the Rings: The Rings of Power

Prime Video’s The Lord of the Rings: The Rings of Power brings to screens for the very first time the heroic legends of the fabled Second Age of Middle-earth’s history. This epic drama is set thousands of years before the events of J.R.R. Tolkien’s The Hobbit and The Lord of the Rings, and will take viewers back to an era in which great powers were forged, kingdoms rose to glory and fell to ruin, unlikely heroes were tested, hope hung by the finest of threads, and the greatest villain that ever flowed from Tolkien’s pen threatened to cover all the world in darkness. Beginning in a time of relative peace, the series follows an ensemble cast of characters, both familiar and new, as they confront the long-feared re-emergence of evil to Middle-earth. From the darkest depths of the Misty Mountains, to the majestic forests of the elf-capital of Lindon, to the breathtaking island kingdom of Númenor, to the furthest reaches of the map, these kingdoms and characters will carve out legacies that live on long after they are gone.

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