Hussain Ali, former Design Lead at Ogilvy, joins APO Group as Head of Design

APO Group, the pan-African communications consultancy and press release distribution service, has announced the appointment of Hussain Ali as Head of Design.

Hussain joins APO Group after a successful career working for several leading Public Relations agencies including, most recently, Ogilvy, where he spent a total of five years as Art Director and then Design Lead.

Hussain’s role as Head of Design at APO Group means he is responsible for creative output for all the company’s Public Relations clients. He will oversee the ideation, presentation and execution of client branding and marketing communications campaigns, the profitability and creative quality of client projects, and the operational readiness of the creative team.

(TOP: Hussain Ali, the new Head of Design at APO Group).

Hussain will report to Lynne Krawchuk, APO Group’s VP for Digital, PR and Media Relations.

Born and raised in Lahore, Pakistan, Hussain has more than ten years of professional experience in Communication Design, Advertising, and Creative and Art Direction.

Following his studies, Hussain joined the RED Communication Arts Advertising Agency, where he started his career as a Graphic Designer and immediately started working on global brands, notably Nestlé.

After two successful years working for RED, he joined Bramerz, the number one Digital Agency in Pakistan, before switching to Ogilvy – renowned as being one of the largest Public Relations Agencies in the world – initially as an Art Director, and then Design Lead.

In total, Hussain spent more than five years at Ogilvy, working on a vast portfolio that included major brands such as Coca-Cola, Nestlé, and VELO.

Hussain’s appointment comes at a time of significant growth for APO Group. The company recorded an 88% increase in revenue for the first semester 2022, and its multinational clients include brands such Canon, FIFA, or Liquid Intelligent Technologies, all of whom look to APO Group to help them engage with African media, and develop operations on the continent.

“It is an absolute privilege to be joining APO Group,” said APO Group Head of Design, Hussain Ali. “I am extremely excited to bring my creativity and expertise to this company and hopefully we will grow together and go on to achieve some amazing things in the future.”

“Hussain brings a wealth of experience working with some of the biggest brands in the world,” said APO Group Founder and Chairman Nicolas Pompigne-Mognard. “It is yet another example of one of the most talented people in the Communications industry choosing to join APO Group. I am sure he will be a great addition to our rapidly growing team, and provide fantastic support to our multinational clients, who will benefit from his skills as they develop their operations in Africa.”

Founded in 2007, APO Group is a pan-African communications consultancy and press release distribution service. We assist private and public organisations in sharpening their reputation and increasing their brand equity in target countries across Africa. APO’s clients include: Facebook, Dangote Group, Nestle, GE, NBA, Canon, Coca-Cola, DHL, Marriott Group, Ecobank, Siemens, Standard Chartered, Orange, Jack Ma Foundation, African Development Bank, World Health Organization, Islamic Development Bank, Liquid Intelligent Technologies, Rotary International, Kaspersky, and Greenpeace among others. The group has headquarters in Lausanne, Switzerland, with other offices in Senegal, Dubai and Hong Kong.


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