From Safaricom, Carolyne Kendi moves to Absa Kenya as head of Marketing and Communications

Absa Bank Kenya has announced the appointment of Carolyne Kendi to the position of Chief Marketing Officer (CMO), effective 15 December 2022.

Kendi brings onboard a wealth of experience in the practice of marketing and brand building having worked in multiple industries and markets across East, West and Southern Africa in leading corporates including Unilever, Diageo and Safaricom.

(TOP: Carolyne Kendi).

Kendi joined Safaricom May 2018 as the Head of Brand and Marketing Communications, a position she held till March this year. She is currently the Head of Segment Marketing and Go-To-Market Strategy at the telco, leading growth in customer Acquisition, Penetration, Usage and Loyalty through deep understanding of insights, motivations and behaviour across the firm’s Fintech, Connectivity and Content business verticals.

“At Absa, she will play a critical role in leading the next phase of our brand growth journey, which is focused on entrenching our purpose of Bringing Possibilities to Life as we continue to play our rightful role in supporting Kenya’s economic transformation. She will be responsible for providing direction and oversight in the strategic areas of Brand, Marketing, Communications and Corporate Relations,” said Absa Kenya in a statement.

Kendi holds an MBA in Strategic Management from the United States International University – Africa (USIU-A), a Bachelor of Commerce Degree from the University of Nairobi and a Post Graduate Diploma from the Chartered Institute of Marketing (CIM-UK).

Absa Bank Kenya is listed on the Nairobi Securities Exchange (NSE). The Bank is engaged in personal and institutional banking, bancassurance and asset management. The Bank has a regional and global footprint which enables it to offer end-to-end financial solutions to retail and institutional clients. It has also been associated with a number of market firsts, such as the launch of the first ATM, WhatsApp banking, Sharia-compliant banking and unsecured lending. Absa Bank Kenya has presence in 38 counties. It has 83 branches, 208 ATMs and a robust Internet and mobile banking platform.