Safaricom partners with Google to promote short video content, YouTube shorts

Safaricom has partnered with Google to promote and grow Short Video content (YouTube shorts) on YouTube by offering low-cost bundles for its users.

The two-month campaign will see Safaricom customers enjoy affordable 1GB data bundles for as low as Kshs 10 to view and post content on their YouTube channels.

(TOP: Nadia Mukami performing at the ‘Sherehe ni better na YouTube Shorts’ concert).

“In this era of limitless information, we have access to platforms like YouTube Shorts, which allow us to frequently produce and consume content. I believe that this new data bundle offer will help in uplifting new talent by giving them more opportunities to showcase their skills and talents and get recognition at both local and international levels. This is in line with our objective of uplifting one another through our Tuinuane campaign,” said Peter Ndegwa, the Safaricom CEO.

The campaign will run alongside a contest dubbed YouTube Shorts challenge under #Safaricomshortschallenge, where individuals who create and upload a unique YouTube Shorts Video in any category (Comedy, Dance, How To, Food & Culture, Lifestyle, Fitness, Farming, Technology, Arts & Crafts etc) stand a chance to win weekly cash prizes and a grand cash prize.

The weekly cash prize awards will recognise 15 content creators who will take home between Kshs 5,000 to Kshs 120,000. The grand cash prize awards will go to 10 content creators; while the top most ranked content creator with the most likes and views will take home Kshs 1.2 million at the end of the campaign. The second and third-ranked winners will get Kshs 800,000 and Kshs 600,000 respectively.

The new data offer comes a month after Safaricom unveiled a new brand campaign dubbed “Tuinuane” that aims to encourage Kenyans to uplift one another.

To purchase the daily Kshs 10 for 1GB Data bundles for the YouTube shorts challenge, customers just need to dial *544*55#.


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  1. Safaricom, YouTube out to boost short video content production via 60-day promo | aptantech

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