TECNO sub-brand targets Kenya’s premium smartphone market with PHANTOM X2 series




TECNO mobile’s premium sub-brand, PHANTOM, has launched its latest flagship PHANTOM X2 Series in Kenya. The PHANTOM X2 Series, which comprises PHANTOM X2 Pro 5G and PHANTOM X2 5G, marks the brand’s foray into the high-end global smartphone market with a host of unique features and outstanding performance.

With a 65mm focal length, 2.5x optical zoom retractable portrait lens, the PHANTOM X2 Pro 5G revolutionizes image-making in the smartphone industry. The innovative lens empowers users to capture portraits comparable to professional camera shots with just a pocket-sized device. Available in an Eco-Friendly Edition featuring a pioneering microfiber back cover made from recycled plastics, the X2 Pro 5G also raises the bar for sustainable design in the industry.

A milestone in the brand’s premium product offering, both the PHANTOM X2 Pro 5G and the PHANTOM X2 5G are powered by MediaTek’s Dimensity 9000 4nm 5G chip. The series also features a unique unibody double-curved build and a 3.5D lunar crater design in three mysterious, space-inspired colors, resulting in an eye-catching look and a comfortable feel.

Speaking at the launch, Tecno Mobile Kenya’s brand manager Anthony Brian Otieno, said: “TECNO has always been pushing to uncover the latest and best premium technologies. As PHANTOM’s new flagship smartphone, the PHANTOM X2 Series brings the PHANTOM brand to the high-end market with a pioneering spirit of innovation, inside and out.

PHANTOM X2 Pro 5G is the first smartphone to feature a retractable portrait lens comparable to a professional camera

The highlight of the PHANTOM X2 Pro 5G’s four exceptional cameras is the innovative retractable portrait lens, a technological breakthrough that lowers the threshold for “studio-like” portrait photography. While its retractable nature ensures the phone remains slim and light, the 65mm lens’ 2.5x optical zoom, large F1.49 aperture and shallow 18.9cm depth of field create a stunningly pure optical bokeh for breathtaking portraiture, as showcased in a series of portraits captured by professional photographer, Rankin, whose portfolio ranges from portraiture to documentary.

TECNO PHANTOM Series brand ambassador Eliud Kipchoge said.” I am impressed with the innovation; it is amazing that the PHANTOM X2 series has the world’s first retractable lens and is also made from recyclable materials which mean we want a clean and better world for our children. I really admire how TECNO is evolving and the fact that PHANTOM is a pioneering brand. I am among the first users of this device and I can assure you that it is an incredible device. Light and looks very nice.”

Pioneering Back Cover Made from Recycled Material

The PHANTOM X2 Series includes the PHANTOM X2 Pro 5G Eco-Friendly Edition. This special edition features a pioneering environmentally friendly back cover, constructed by recycling materials recovered from the ocean. Over a complex, multiple-stage process, the waste materials are transformed into microfibers and then woven to form a strong, durable material that is used to create the cover. The Eco-Friendly Edition, which has been nominated for and received prestigious international design awards, including the LOOP Design Awards, has a striking Mars Orange design representing the stark landscapes of the Red Planet and reminding us all of the importance of looking after the earth and its oceans.

In total, each Eco-Friendly Edition back cover contains 14.4% recycled material. Compared with virgin plastics, the use of recycled materials to manufacture the back covers reduces carbon emissions by approximately 38%, with each individual cover producing an estimated 2.4g fewer emissions on average. PHANTOM hopes its commitment to environmental protection will encourage more consumers worldwide to embrace sustainable lifestyles.

Unique Unibody Double-Curved Design and Lunar Craters

The PHANTOM X2 Series is designed to deliver ultimate performance, comfort, and style, from its front screen to its back cover. Drawing inspiration from art, nature, and mathematics, the PHANTOM X2 Series has a smooth unibody double-curved design with geometric lines giving a sleek, futuristic appearance. 3.5D lunar craters ensure the retractable lens module retains a slim look and eliminates sharp edges for comfortable use, further improved by the screen’s ergonomic design allowing a holding angle of 71°.

Super Smooth Performance Powered by MediaTek’s Dimensity 9000 5G Chip

The PHANTOM X2 Series is equipped with MediaTek’s outstanding Dimensity 9000 5G chip, the world’s first TSMC 4nm 5G mobile SoC. With an advanced octa-core CPU, the chip ensures powerful performance to enhance business, entertainment and everyday use. While the chip’s 7th Generation Imagiq 790 powerful ISP is capable of processing 9 billion pixels/second for impactful imaging, it also provides exceptional power efficiency and an incredibly smooth user experience, boasting an AnTuTu Benchmark score of over 1,000,000 points.

PC-level Memory and Smart Features to Make Life Easier

Matching many models of laptops and tablet computers, the PHANTOM X2 Series boasts up to 12GB RAM and 256GB memory. The huge memory ensures users can play their favorite games and run heavy-duty apps simultaneously without crashing, while UFS 3.1 flash storage allows videos and large files to be shared and received at high speeds. When the PHANTOM X2 series’ marathon 5160mAh battery eventually needs charging, a quick boost with rapid 45W flash charging helps users to get through their important meeting or finish their favorite movie.

From an updated Master of Language translation tool with photo and document translation, to Smart Panel with real-time subtitling and Smart Scanner with document signing, the PHANTOM X2 Series revolutionizes the use of smartphones for business. In addition, Smart 5G 2.0 significantly reduces 5G power consumption and an upgraded “Ella” AI Voice Assistant is now available in offline mode, making phone operation more convenient than ever. Meanwhile, TECNO’s HiOS 12 provides a highly optimized operating system for a vivid and dynamic experience.

Availability and Pricing

The PHANTOM X2 Series will be available to purchase from Tecno official stores on Jumia, Safaricom retail outlets, Tecno website, and Tecno retail stores. The recommended retail price for PHANTOM X2 is Kshs 68,000 while the price for the PHANTOM X2 Pro is Kshs 83,000.

PHANTOM is a premium technology sub-brand of TECNO. Born in response to the growing global demand for high-end smart products, PHANTOM creates premium, stylish, bold devices that stand at the vanguard of innovation. As a pioneering international technology brand, PHANTOM empowers consumers to become pioneers and creators, enhances business and entertainment, and encourages new ways of thinking and doing with a spirit of modern individuality. Infused with the brand’s signature flare, PHANTOM’s products are a source of inspiration for its audiences to be the leaders of change, to seek the extraordinary in their everyday lives and to elevate every experience to an unforgettable moment.

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