CENSA, an India-based agri-tech platform, to enter Africa’s food supply chain industry

WayCool Foods, India’s leading food and agri-tech platform, has announced that its subsidiary CENSA, will enter the African market to untangle, optimize and energize the entire food supply chain spectrum of the continent.

The strategic expansion aims to address Africa’s existing food supply chain challenges and create an entire food ecosystem that is tech-enabled and, thereby, more resilient.

Avinash Krishnakumar Kasinathan, CEO of CensaNext Systems, stated: “Both India and Africa face similar food challenges, primarily due to fragmented supply chains. With its cutting-edge technology, CENSA aims to address these challenges and boost yields, making Africa more resilient to tackle climate change and achieve food security. Our entry into Africa demonstrates our dedication to revolutionizing the global food ecosystem with CENSA’s world-class Software As a Service (SaaS) solutions.”

The CENSA platform was showcased at the sixth edition of the Africa Agri Expo held recently in Nairobi.

The African continent offers untapped opportunities and diversity in agriculture, offering high-quality farm produce. Despite facing many challenges, such as unpredictable weather and limitations in technology adoption, the continent is poised for growth in its food supply chain infrastructure.

These challenges provide opportunities for innovation and advancements in food security, making Africa a destination for sourcing the finest agricultural produce.

CENSA is a unified tech platform powered by new-age technologies, including Robotics, Artificial Intelligence (AI), Machine Language (ML), and the Internet of Things (IoT) at each stage of the food value chain. The platform is designed to bring complete, real-time visibility and controls across the supply chain in terms of demand planning, growing, managing inventory, sales force automation, distribution, and credit management.

WayCool has utilized its platform, CENSA, to efficiently source agricultural produce from 200,000 farmers and prominent Farmer Producer Organizations (FPOs) in India. The platform enables smooth delivery to 1,25,000 customers, including processors, traders, retailers, Hotels, Restaurants and Cafes (HoReCa) brands, and discerning consumers.

WayCool Foods is India’s leading food and agri-tech platform. Focusing on food development and distribution, the company leverages innovative technology to scale and operate a complex supply chain from soil to sale. Through its farmer engagement program – Outgrow, the company works closely with 200k farmers. WayCool operates a full stack, broad-line product range across multiple channels and categories, such as fresh produce, staples, and dairy, serving over 1,25,000 clients in the general trade, modern trade, and food services space. WayCool’s consumer brands basket consists of Madhuram, Kitchenji, L’exotique, Dezi Fresh and Freshey’s.

CENSA, a creation from the house of WayCool, offers a comprehensive tech stack in the food economy. With a 200-member team, it offers technology products as customizable SAAS solutions across six verticals namely, Farm Tech, Procurement Tech, Processing and Warehousing Tech, Distribution Tech, Consumer Tech, and Fin Tech with an integrated core leading to transparency and intelligence across the entire food and agri supply chain. The technology enables WayCool to procure fresh produce directly from 200k Farmers and leading Farmer Producer Organizations (FPO) in India, and seamlessly delivers it to over 125,000 customers such as Processors, Traders, Retailers, HoReCa brands, and discerning consumers. This has been done infusing new-age technologies such as Robotics, Artificial Intelligence (AI) Machine Learning, and Deep Learning (DL) at each stage of the food chain. Thus, leveraging Innovative technology operating the food chain from soil to sale.

The tech stack is now ready for global clients across FMCG brands, distribution companies, farm cooperatives, food processing companies and food supply chain players.


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