After NTV exit, Mark Masai named new PR and Communications director at PMS Group

Months after his much publicized exit from NTV where he had served for over 14 years, celebrated news anchor has crossed over to PR by moving to PMS Group (or Professional Marketing Services Group) where he has appointed as the director of PR and Communications.

PMS Group currently handless PR and Communications for a number of organisations and brands including the Communications Authority of Kenya (CA), Cooperative Bank, Bidco Africa and ICIPE among others. And in this regard, Masai’s previous experience and expertise at NTV is expected to help amplify the brands and clients’ campaigns and initiatives in terms of PR, awareness and media visibility.

(TOP: Mark Masai, the new PR and Communications director at PMS Group).

Masai bring over 15 years of communication experience on local and international mainstream media and will be integral in shaping strategies and synergies necessary within the PMS team to effortlessly weave brand image and amplification with a digitally empowered approach, noted PMS Group while announcing his appointment.

“In building a limitless centre of communication excellence, talent is key. Mark’s entrance into our firm manisfests our commitment to disrupting Africa’s PR and Communications market, one country at a time,” noted Joanne Mwangi-Yelbert, the founder and CEO of PMS Group.

Commenting on his new career move, Masai said: “Communication is my first language and I have a knack for speaking to an audience with a desired outcome. The market is open and I am ready to close the deals and grow brands.”

After graduating from college, Masai began his media career at Hope FM as an intern before moving to Radio Africa Group where he was a presenter at Classic FM. From here, he then landed at NTV in 2008. He would briefly decamp to China’s CCTV Africa before later making a return to NTV for his second and last stint which ended after over 10 years in late last year.

Following his NTV exit, Masai and his former colleague at NTV Dennis Okari have been collaborating on a new podcast project called ‘The Social Newsroom‘ recorded at @semabox.

The podcast will be launched on Thursday evening according to the words of Masai who explained earlier this week.

At PMS Group, he takes over a position that was previously held by Kevin Otiende between September 2015 and February 2017. Otiende left PMS Group and months later set up his own outfit Calla PR in April 2017 where’s he currently the MD.

Founded over 20 years in Kenya, PMS Group currently has a footprint in 32 countries where it works with affiliates to provide seamless brand image management. Apart from the ones highlighted at the beginning of this post, some of the other companies that have been handled by PMS are the Bill and Melinda Gates Foundation, Kenya National Convention Bureau, China Road and Bridge Corporation, JW Seagon, Kenya ICT Authority (ICT-A) and Reckitt Benckiser.

A member of Association of PR and Communication Management Firms (APReCOM) and the Marketing Society of Kenya (MSK), PMS Group has over the years won several local and international accolades.


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