Coca-Cola in co-branding deal with realme for the new collectable smartphone, realme 10 Pro 5G Coca-Cola edition

The world’s fastest growing smartphone brand, realme, has released the realme 10 Pro 5G Coca-Cola Edition globally. With the “dare to leap” spirit, realme has always been known as a trendsetting smartphone brand with innovative designs and keeps co-branding with brands that have their own unique attitude and are loved by young people.

Following the success of co-branding with well-known film, anime, and gaming IPs, realme is now co-branding with Coca-Cola, one of the world’s most iconic and enduring brands. This is the first time realme has co-branding with the world’s most famous carbonated soft drink brand, Coca-Cola, to provide a fresh and exciting limited edition.

The smartphone’s rear design is inspired by Coca-Cola’s classic design elements with a Red & Black collision. The 70/30 asymmetrical back design highlights the Coca-Cola logo with three points of black and seven points of red, making the classic logo instantly recognizable. Coke red gives a positive, youthful, and energetic feeling. With a bold twist on a classic logo, the cropped Coca-Cola logo brings new energy to the smartphone experience. The matte imitation metal process provides the elegant touch of brushed aluminum while remaining resistant to scratches and fingerprints. It’s the most fashionable edition that presents a young and fashion-forward attitude.

Another noteworthy feature is the customized UI system, from the lock screen to the dynamic charging effect, which is all designed based on Coke red and Coca-Cola’s bubble element, bringing extra cheer to each moment for consumers. Besides, ringtones are customized as well to provide more interesting details, such as the Coca-Cola ringtone and the sound of fizzing liquidy bubbles. The APP icons are also designed based on Coke® red and the real image of the real goods.

Interesting details are customized everywhere on this product to appeal to the youth. The 80s Cola Filters is a true blast from the past with a special edition shutter sound. When taking a photo, it sounds like opening a real Coke. Besides the customized details, the Coca-Cola Edition was released with a deluxe boxset, which includes interesting peripheral products as well: the customized SIM card needle, a realmeow Coca-Cola figure, DIY stickers, as well as a customized and unique limited number card.

In terms of performance, realme 10 Pro 5G Coca-Cola Edition features the segment-leading Snapdragon 695 5G processor, a 5,000mAh massive battery, and 108MP ProLight Camera. Additionally, the camera also comes with the updated Street Photography Mode 3.0. Users can experience different city filters based on their geographical locations. And there’re other new features, such as Super Group Portrait and One Take to improve the imaging experience. Moreover, it also provides 8GB+8GB dynamic RAM and up to 1TB of external memory, so consumers can hold on to more memories. The all-new customized Coca-Cola Edition Smartphone will surely provide a trendsetting and interesting user experience as well as leap-forward technology to the customers.

The realme 10 Pro 5G Coca-Cola Edition is only available in selected markets.


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