Samsung adds new updates to Bixby to boost user experience, performance and capabilities

Samsung Electronics has announced new updates to Bixby that improve user experience, performance, and capabilities of the intelligent assistant and platform. The new updates deliver significant improvements in Bixby’s ability with enhanced language recognition, giving people greater control over their mobile experience.

“When Samsung first launched Bixby as a voice assistant, it was part of a vision to create a human-to-machine interface that makes life easier and can advance over time with Samsung Galaxy innovation,” said YoungJip Kim, Executive Vice President and Head of Artificial Intelligence Team in Mobile eXperience Business, Samsung Electronics. “Today, we introduce updates to build a more intelligent interface that is proactive and adaptive, giving people greater control over their mobile experience.”

Giving People Greater Control over their Mobile Experience

The new Bixby updates bring several new features and improvements that allow people to customize their user experience further, including the recent availability of Bixby Text Call in English. Now, English speakers can answer calls from anywhere by typing a message, which Bixby converts to audio and communicates to the caller directly on their behalf.

Users can also personalize their Bixby Text Call voice. Using the new Bixby Custom Voice Creator, users can record different sentences for Bixby to analyze and create an AI-generated copy of their voice and tone. Currently available in Korean, this generated voice will also be compatible with other Samsung apps beyond phone calls in the future. And for those who want to customize their wake word, Bixby now supports changes to the Custom wake-up  phrase within Bixby settings as well, adding a new option to create a personalized wake-up phrase.

From Intelligent Assistant to Intelligent Platform

Today, Bixby can provide more seamless continuity and better attune to user needs with the introduction of new scenarios, including playing music depending on the type of exercise in Samsung Health or saving schedules in Calendar. Now, Bixby can better understand intent and process follow-up requests by understanding context and associating words previously used in interactions. For example, Bixby users can first launch a workout on Samsung Health and then ask Bixby to play music that best suits that exercise by saying “Play music for this workout.”

Enhanced Language Recognition, Processing and Response

In addition to these great new features, Samsung also expanded Bixby’s on-device AI support. Users can run key commands entirely offline, such as setting a timer, taking a screenshot or turning on the flashlight. By integrating on-device AI with its native applications, Samsung was able to further expand its language offering and capabilities with advanced AI-based voice dictation. These updates to Bixby will be made possible by the powerful innovation found in Samsung Galaxy devices, including the industry-leading performance that enables on-device AI applications.


Bixby updates will be available for Samsung Galaxy users in February through a software update.


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