Jabra picks Mart Networks to distribute its remote work solutions and products in Kenya

Jabra, a Danish brand specializing in audio equipment and videoconferencing systems, has partnered with Mart Networks, a value added technology distributor, to revolutionise the remote work environment in Kenya through Jabra’s new video and headset devices.

According to Nicolas Bliaux, the MD for Eastern Europe, Russia and CIS, Middle East, Turkey and Africa, Jabra, the Covid-19 pandemic has occasioned a 500% increase in the remote workforce.

“Since 2020, we’ve seen a huge acceleration towards a more hybrid-working future, and professionals everywhere are now dividing their time between multiple locations. From the office to the home office, and everywhere in between, a hybrid working style gives you the freedom to work wherever, whenever, and however suits you best”, said Bliaux.

(TOP: Nicolas Bliaux – extreme Left, the MD, Eastern Europe, Russia & CIS, Middle East, Turkey and Africa, Jabra; Rodney Wearing – left -, Territory Sales Manager, Southern, Eastern and Central Africa, Jabra; with Sean Andrew – centre -, CTO, CCI Kenya; and Moiz Maloo – right, the MD, Mart Networks Group, during a discovery meeting with enterprise technology channel partners in Nairobi). 

But to get the most out of your hybrid workday, you need the right tools. A study conducted by Jabra found that 85% of knowledge workers believe technology is critical to successfully working from anywhere.

“As 85% of businesses are looking to improve collaboration for their employees through better technology, we’ve been leading that charge for years”, said Rodney Wearing, Territory Sales Manager, Southern, Eastern and Central Africa, Jabra

More people than ever are now choosing to work from home for at least part of the working week, but 42% of office employees say they lack the equipment and technology they need to do their job effectively from their home office. As well as this, 52% are worried that the communication challenges of working from home may negatively impact their career prospects.

With the right set of tools, you can minimize your commute, improve your work-life balance, and enjoy all the added flexibility that hybrid working can bring, without any of the communication compromises.

“Ninety per cent of Jabra’s products are for enterprise business and 10% are for the consumer market. We are proud to be associated with this a market leader that has existed for 153 years to bring the best remote working, contact centre and intelligent video conferencing solutions to Kenya and accross the region”, said Moiz Maloo, the MD of Mart Networks Group.

With Kenya being a pioneer in the region in setting up contact centres, Jabra has introduced Engage AI, a new kind of sentiment analysis software, empowered by artificial intelligence that helps contact center agents enhance and improve the customer experience. Engage AI uses our revolutionary new technology to analyze customers’ and agents’ tone of voice in real time to understand the sentiments and engagement levels running through both sides of the conversation. Then it displays the sentiment score for the agent live during the call in a simple, fun, and engaging way.

This helps the brand to adjust and improve their tone of voice in the moment, to give customers an even better experience. Because positive agents are more engaged, so customers end calls feeling happy they’ve been heard and helped.

From Kenya, Jabra plans to expand to Tanzania and Nigeria.

Jabra is a global vendor of audio, video, and collaboration solutions – engineered to empower consumers and businesses. Part of the GN Group, the brand is  committed to bringing people closer to one another or to whatever is important to them. Jabra engineering excellence leads the way, building on 150 years of pioneering work within GN. This allows the brand to create integrated tools for contact centers, offices, and collaboration to help professionals work more productively from anywhere; and true wireless headphones and earbuds that let consumers better enjoy calls, music, and media. GN, founded in 1869, operates in 100 countries and delivers innovation, reliability, and ease of use. GN employs more than 7,500 people and in 2022 reported annual revenue of DKK 18.7 billion. GN Audio accounts for DKK 12.5 billion.

Mart Networks Group was founded in Nairobi, Kenya in 1996, Over the years, the firm has grown its footprint in East Africa, West Africa and Middle East to become a leading value-added focused Networking Distributor (VAD) and partner of Structured Cabling, Networking & Communication solutions.


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