Carrefour, owned and operated by Majid Al Futtaim in Kenya, has launched a self-checkout service in its Nairobi Westgate Mall store. The first-of-its-kind service in Kenya allows customers to shop and complete purchases without the assistance of cashiers at the cash counter, saving time and avoiding inconveniences caused by long queues.
Christophe Orcet, Regional Director for East Africa, Majid Al Futtaim Retail, said: “The self-checkout service underlines our ongoing commitment to creating seamless shopping experiences for all our customers through adopting global best practices and solutions. The innovative service will allow customers greater freedom, control and convenience while shopping.”
Are you ready for the shopping revolution? Our self-checkout counter is launching TOMORROW at Carrefour Westgate and we can't wait to see you there! Get ready to experience the ultimate convenience and speed up your shopping routine.#MoreForYou #GreatMoments @MajidAlFuttaim pic.twitter.com/Ny34ualdIK
— Carrefour Kenya (@CarrefourKe) March 28, 2023
To access the service, customers can click ‘Start’ on the self-checkout counter’s digital screen, scan their items using the barcode reader and complete the purchase by tapping on ‘Finish & Pay’. The self-checkout lane accepts cashless payment options including M-Pesa, debit or credit cards, and MyCLUB loyalty points for even greater flexibility.
The service will be utilised by customers shopping less than 15 items and is expected to be rolled out in all Carrefour stores in the country following a successful pilot. Currently, the retailer boasts 19 stores countrywide, with 15 located in Nairobi while Kisumu and Mombasa are home to 2 stores each.
According to the 2019 Grand View Research report, the demand for self-checkout systems is expected to increase with a Compound Annual Growth Rate (CAGR) of 13.3 per cent in marketplace value between 2020 and 2027. As customers preferences keep evolving, Carrefour is dedicated to making retail firsts happen in Kenya by observing, analysing and driving trends.
Carrefour was introduced to the region in 1995 by UAE company Majid Al Futtaim. The Company is the franchisee for Carrefour in over 30 markets across the Middle East, Africa and Asia. To meet the growing needs of its diverse customer base and communities, Carrefour offers omnichannel customer experiences tailored to the needs of the modern consumer. Through its innovative physical and digital customer services, Carrefour provides access to an unrivalled choice of quality products, at unbeatable value for the 770,000 customers it serves daily. Committed to supporting local economies, producers and suppliers in the communities it serves, Carrefour resources over 80 per cent of its products from the region.
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